Positioning Your Attorneys as Expert Spokespeople.

Speaking Engagements for Lawyers

Speaking to target audiences allows lawyers to showcase their expertise in a particular area of law, but most importantly, it places you in front of prospective clients and referral sources and creates an opportunity to build relationships with them. This direct engagement is a strong business development tool that can attract new clients and foster connections with those who can refer you business.

Berbay Marketing & PR has the resources and contacts to secure presentations for you before a range of audiences – trade and industry groups, professional associations, business conferences or in-house seminars. We have obtained opportunities as a keynote speaker, panelist or webinar participant.

Why Lawyers Should Speak at Conferences & Organizations

• Showcase the expertise of your firm and your individual lawyers. By sharing knowledge and insights on specific issues, you are positioned as a thought leader and go-to expert in your respective practice area. You are also presenting your unique perspectives which can differentiate you from competitors.
• Increase your credibility in your marketplace. Being selected by an organization to speak brings third-party validation and conveys that you are an expert in your field. You are viewed as a lawyer with in-depth knowledge, and the audience can feel confident in your advice and abilities.
• Boost your name recognition. You and your presentation are promoted by the organization via their website, social media, newsletters and more, which familiarizes attendees with your name and area of expertise. Speaking engagements can also attract media attention covering panelists and their topics, which helps to raise your profile.
• Assist in generating new business. Speaking engagements provide valuable networking opportunities for lawyers to connect with potential clients and referral sources within their market. It gives you the chance to have important face-to-face interaction before, during and after your talk. You are also able to forge new connections and expand your professional network with contacts you may not typically cross paths with or have had difficulty getting in front of otherwise.

Read about how we landed a solo presenter opportunity at a high-profile conference.

How Berbay Generates Speaking Opportunities for Law Firms

• Working with you, we develop a database of relevant organizations/associations. Our team provides recommendations on which organizations to target based on your marketing and business development objectives.
• We identify and contact the appropriate party regarding speaker submission guidelines, deadlines and other pertinent information. 
• Based on research and interviews with you, we draft a compelling presentation abstract and pitch it to the target list.
• Keep in mind conferences are often planned months or a year in advance, so follow-up can be a long-term effort.
• Once selected, we advise on presentation material, such as a PowerPoint or handouts.
• In order to nurture relationships and capitalize on business development opportunities, we strategize with you on marketing follow-up after the presentation, such as sending an article, thank you notes, adding contacts to your database, etc.  

MCLE Presentations in Law Firms

If you’re a professional who regularly receives business from other attorneys, we also secure opportunities to speak in-house at law firms. Our team facilitates the application process to certify your presentation with the State Bar and coordinates certification requirements with the law firms. This benefits you by sharing your expertise with your target audience while providing MCLE credits to attendees.

Revitalizing a 10-year-old presentation turns into a revenue generator – learn how.

How We Amplify Your Speaking Reach

The marketing reach for speaking can be enhanced and extended by publicizing through your firm’s various channels and leveraging in the media. Here are a few of the ways we promote your engagement:

Website

• Post an announcement about the upcoming presentation with an overview of your topic and registration information for interested parties.
• Add to your bio to further highlight your expertise and involvement in the industry.
• Publish a blog or article on the topic.

Social Media

• Post announcements on your individual profiles and the firm’s profiles, including tagging the organization and any speakers to encourage engagement with their followers.
• Share video clips or a series of posts with takeaways from the presentation.

Newsletter

• Include an announcement about the upcoming presentation.
• Include a post-talk recap and offer the topic as a seminar to your contact list.

Repurpose Material

• One abstract can be modified to pitch other organizations and secure additional opportunities.
• Develop a media pitch and/or bylined article pitch to position you in the media discussing the topic.

How We Maximize Your Participation in Speaking Events

In addition to securing, promoting and assisting with strategic follow up for speaking engagements, we also identify ways to capitalize on networking and business development opportunities. For larger conferences and symposiums that have cocktail receptions, dinners, exhibit halls and other in-person activities, we make recommendations on what makes sense for you to participate in. If the organization provides an attendee list in advance, we discuss who you want to get in front of and strategize on scheduling one-on-one time such as coffee, lunch, etc. Rather than just showing up to give your presentation and heading back home, we ensure you’re maximizing your time and making connections with the right people.

Why Hire a PR Agency to Secure Speaking Engagements?

Generating speaking opportunities requires time and persistence. Building relationships with event organizers, submitting proposals, following up and coordinating logistics can take months.

Berbay’s dedicated focus means we are continuously advocating on your behalf, and this frees up valuable time for you. We conduct thorough research to evaluate events based on attendee demographics, industry relevance and other factors, and then we make recommendations for those that align best with your expertise and objectives. Too, our team has a deep understanding of what decision-makers are looking for and can advise on topics that will resonate and position you as a credible and desirable speaker.

With consistent efforts, you can land coveted speaking engagements that increase your visibility, enhance your credibility and create new business opportunities.

For more information on obtaining and leveraging law firm speaking engagements, please contact us at info@berbay.com or (310) 499-2584. Or visit our Public Relations for Law Firms page to learn more about all of our related services.