SEO and Website Services for Law Firms.

Implementing a Search Engine Optimization (SEO) campaign can be highly effective in driving organic traffic to your website and converting visitors into leads. With the right SEO tactics and strategies, you can improve your website’s visibility in search engines and attract qualified leads. It’s important to remember that SEO is a long-term investment, but it can generate business for years to come, helping your firm achieve success.

Search Engine Optimization (SEO) for Law Firms

Why a law firm needs SEO.

Potential clients use search engines like Google to find and research legal services. Implementing a robust SEO campaign ensures that your firm’s website appears prominently in search engine results, helping you stand out among your competition. SEO is an essential component of a law firm’s marketing strategy, aiming to increase website traffic, generate prospects and ultimately, land new clients.

How Berbay implements successful law firm SEO campaigns.

Our marketing and PR agency is hired by law firms to enhance SEO initiatives. We work with firms to:

• Facilitate lead generation, analysis and intake strategy. We create and oversee intake and lead processing, and based on the data we collect, we analyze the findings. This directs strategy for future initiatives and refines the lead process.
• Review all aspects of your SEO campaign and make recommendations. This includes regularly monitoring reports for issues, reviewing traffic, website clicks, user experience, and reviewing performance using tools like Google Analytics and Google Search Console.
• Optimize all pages. We ensure the entire site is properly optimized with keywords in title tags, meta descriptions, headers and content.
• Draft original website content. We regularly draft, revise and post fresh content, e.g., blogs, new landing pages, FAQ pages and case studies, to attract both visitors and search engines.
• Create new assets. We coordinate and facilitate the implementation of additional website/online content, such as videos and Google reviews.
• Integrate social media marketing. To promote your website’s content and engagement, we draft and share posts about firm news, blogs, etc. on platforms such as LinkedIn, Facebook and X.
• Vet and hire an SEO agency. Having run SEO campaigns for many law firm clients, we have vetted SEO companies to call upon. We identify an SEO agency that works for your particular needs and budget, and work with this company to develop specific strategies for your firm.

Search Engine Marketing (SEM) Services for Law Firms

Whereas SEO is an organic way to drive traffic to your website, Search Engine Marketing (SEM) involves paid advertising to attract visitors to your site. These paid campaigns are referred to as pay-per-click (PPC), where you bid on keywords on Google to target your preferred audience. SEM allows you to reach prospects in specific demographics, geographic locations and by their interests. It is an effective lead generation strategy because it places your firm’s ad in front of online searchers who are looking for services related to your keywords.

In coordination with your SEO agency or other vetted SEM agencies, we employ the following tactics to develop an effective SEM campaign:

• Audience identification. Based on conversations with you, we determine who you want to target by demographics, location, practice area interests, etc.
• Keyword research. We create a list of keywords that will guide your PPC campaign.
• Creative development. We design and craft compelling ads that entice searchers to click.
• Performance monitoring. We regularly review ad performance and adjust the campaign as needed.
• Lead processing. We ensure that leads have a positive and efficient sales journey through your firm.

Interested in how your SEO and PR campaigns can work together to garner better results? Read our blog here.

Berbay Marketing & PR’s team is well-versed in developing and implementing SEO and SEM techniques to increase both website visibility and traffic to your law firm’s site. Contact us at (310) 499-2584 or info@berbay.com to discuss your needs and how we can make a difference.