Communications for Law Firms.

Consistently communicating with current, former and prospective clients and referral sources boosts top-of-mind awareness so that they think of you first. It is an effective means of remaining in front of your target audience and also extends the “shelf life” of media interviews, published articles, speaking engagements and firm news.

With top rankings by national business and public relations organizations for our expertise in this area, Berbay Marketing & PR works with law firms to develop compelling marketing material, including e-newsletters, capabilities pieces and other branding pieces, presentation material and more. We determine the best and appropriate type of communications materials based on how they will be used (e.g. email, trade shows, in-office presentations, etc.). Our engaging content and creative design execution put your firm’s best foot forward.

How Strong Communication Materials Give Law Firms an Advantage

By providing effective communication materials to prospects, clients and referral sources, law firms can:

• Legitimize their firm with a tangible representation of their services.
• Demonstrate their expertise and highlight successes.
• Foster relationships and attract new leads.
• Convey their message on a broader platform to increase visibility.
• Drive potential clients to their website.

Newsletter Campaign Raises Top-of-Mind Awareness Among Referral Sources

Harnessing the Power of Email Newsletters

Email newsletters are a valuable tool for law firms to maintain regular communication with their database. They provide an additional platform to share educational content, firm updates and other timely news.

Berbay develops and distributes email newsletters that get read. Our email newsletter program includes:

• Design an email newsletter template based on your brand, the look and feel of your website, and other marketing material.
• Develop content for the newsletter, such as information of value to your markets, educational material, success stories, etc.
• Using a list of contacts provided by you, we distribute the email newsletter and track results.
• Strategize on how to grow readership by analyzing results, e.g., topics prompting opens, responses, etc.
• Post the newsletter on your website and share on social media.

Email Newsletter Strategy and Analytics

It’s great to send out a newsletter, but if you’re not focusing on the strategy behind your content, or who is actually opening your email and what they’re clicking on, your efforts are not going to be as effective that could be.

• Boosting engagement rates: Based on conversations with you and conducting our own research, we identify topics and trends that are relevant to your readers. Our team crafts engaging subject lines that prompt email opens and use tactics like A/B testing to determine what garners the most interest. A/B testing, or split testing, is a distribution method where you compare two versions of the newsletter to see which performs better. We look at different content topics, subject lines, designs and layouts, and send times to determine what resonates best with recipients. This guides future newsletter development and ultimately, improves open rates, click-through rates and other engagement rates.

• In-depth reporting: After each newsletter distribution, we provide comprehensive analytics with insights into key metrics such as open rates, click-through rates, bounces, unsubscribes, popular open times, etc. This detailed reporting allows us to identify areas for improvement and make data-driven decisions for future newsletters.

• Overcoming email suppression: Another big piece of our work is distribution rate analysis and how we can get your newsletter into more inboxes. Email suppression due to advanced spam filters and evolving email requirements from major platforms like Gmail and Yahoo, means someone has to be constantly monitoring if your newsletters are getting through, and if they aren’t, identifying ways to overcome the barriers. Whether you’re using Constant Contact, Mailchimp, Hubspot or another CRM, Berbay applies best practices to decrease the likelihood your newsletter gets blocked.

How to Create an Email Newsletter People Actually Read

Cultivating Connections Through Webinars

From conceptualization to execution, Berbay provides support throughout the entire webinar process to position your firm as a thought leader and strengthen relationships. Our work includes:

• Brainstorming topics of interest to your target markets.
• Developing presentation materials.
• Promoting the webinar via your website, social media, newsletter and other channels to drive attendance.
• Facilitating set-up and day of logistics.
• Developing and distributing post-webinar materials such as your PowerPoint slides or clips from the presentation.
• Strategizing on how to improve future webinars to increase registrations.

Going Beyond Online Marketing

Hard copy marketing material, such as brochures, one-sheets and mailers provide another “touch” point to your target market and serve as reminders of your capabilities and expertise. They allow you to showcase your firm in other ways beyond online options. These materials round out your marketing efforts and are a valuable, effective part of your overall marketing and business development plan.

Develop the Right Communication Materials for Your Law Firm

Contact us today to learn more about how we can elevate your firm’s communication efforts: info@berbay.com or (310) 499-2584. Or visit our Public Relations for Law Firms page to learn more about all of our related services.