Speaking Engagements in Washington D.C.

Opportunities for Washington DC Lawyers to Speak at Organizations & Events

Engaging with audiences directly through speaking allows Washington DC lawyers to highlight their expertise in specific legal areas and allow prospects to see you in action first-hand. It also places you in front of potential clients and referral sources, fostering relationship-building opportunities. Speaking engagements are an effective business development tool for attracting new clients and creating connections with those who can refer your business.

Berbay Marketing & PR has the resources and contacts to arrange speaking opportunities for you in various settings, including trade and industry groups, professional associations, business conferences and in-house seminars. We have secured roles for lawyers as keynote speakers, panelists and webinar participants.

Benefits of Speaking at Conferences and Organizations

• Showcase Your Firm’s Expertise: You position yourself as a thought leader in your practice area by sharing insights on specific legal issues. This sets you apart from competitors by presenting unique perspectives.
• Enhance Credibility: Being chosen to speak by an organization offers third-party validation, reinforcing your status as a knowledgeable lawyer. This recognition boosts audience confidence in your advice and abilities.
• Increase Name Recognition: Organizations promoting your presentation through websites, social media and newsletters help familiarize attendees with your expertise. Speaking engagements often attract media attention, further raising your profile.
• Generate New Business: Speaking events provide valuable networking opportunities. Face-to-face interactions before, during and after your presentation help forge new connections, expanding your professional network.

How Berbay Facilitates Speaking Opportunities

• Database Development: We work with you to create a database of relevant organizations and associations. Our team offers recommendations based on your marketing and business development goals.
• Speaker Submissions: We identify and contact appropriate parties regarding speaker submission guidelines, deadlines and other relevant details.
• Presentation Abstracts: After researching and interviewing you, we draft compelling presentation abstracts and pitch them to targeted organizations.
• Follow-Up Efforts: Conferences often require long-term follow-up due to their planning timelines.
• Presentation Materials: We advise on preparing presentation materials, such as PowerPoints or handouts.
• Post-Presentation Strategy: To maximize business development opportunities, we help you strategize on marketing follow-ups, including sending articles, thank-you notes, and updating your contact database.

MCLE Presentations in Law Firms

If you frequently receive business from other attorneys, our legal PR agency in Washington DC can arrange for you to speak in-house at law firms in Washington DC. Our team manages the application process to certify your presentation with the State Bar and coordinates certification requirements with the firms. This allows you to share your expertise with a targeted audience while providing MCLE credits to attendees.

Extending the Reach of Your Speaking Engagements

We enhance the reach of your speaking engagements by publicizing them through your firm’s various channels and leveraging media opportunities. Here are some methods we use:

• Website: Announce upcoming presentations with an overview and registration information. Add these events to your bio to highlight your industry involvement. Publish related blogs or articles.
• Social Media: Share announcements on personal and firm profiles, tagging organizations and speakers to engage their followers. Post video clips or series with takeaways from the presentation.
• Newsletter: Include announcements about upcoming presentations and post-event recaps. Offer the topic as a seminar to your contact list.
• Repurposing Material: Modify one abstract to pitch to other organizations, securing additional opportunities. Develop media and bylined article pitches to position you in the media discussing the topic.

Maximizing Your Participation in Events

Beyond securing and promoting speaking engagements, we identify ways to capitalize on networking and business development opportunities. For larger conferences with receptions, dinners, exhibit halls and other activities, we recommend participation strategies. If attendee lists are available in advance, we help you strategize on who you want to meet and schedule one-on-one interactions. We ensure you’re making the most of your time by connecting with key individuals rather than just presenting and leaving.

Why Hire a PR Agency for Speaking Engagements?

Generating speaking opportunities requires time and persistence. Building relationships with event organizers, submitting proposals, following up and coordinating logistics can take months.

Berbay’s dedicated focus means we continuously advocate on your behalf, freeing up your valuable time. We conduct thorough research to evaluate events based on attendee demographics and industry relevance, making recommendations that align best with your expertise and goals. Our team understands what decision-makers look for and advises on topics that will resonate, positioning you as a credible and desirable speaker.

With consistent efforts, you can secure prestigious speaking engagements that increase visibility, enhance credibility, and create new business opportunities.

For more information on securing and leveraging law firm speaking engagements, please contact us at info@berbay.com or (310) 564-8121. Visit our Public Relations for Law Firms page to learn more about our services.