Berbay Marketing & PR specializes in enhancing media visibility for litigation, whether it involves promoting the details of a lawsuit filing, publicizing the outcomes of trials and settlements, or mitigating the negative impact of less favorable legal outcomes. As a distinguished litigation PR firm serving both the Washington D.C. area and the broader national landscape, Berbay has a proven track record of handling high-profile legal cases effectively. Our team utilizes creative and strategic approaches to maintain public interest and ensure media coverage, regardless of the case’s profile or the scale of developments within the legal proceedings.
Washington D.C. Public Relations & Marketing for Litigation Law Firms
We’ve expertly managed dynamic media campaigns for major legal matters, including:
- Legal action against Virginia’s Washington County Sheriff’s Office and the estate of Austin Lee Edwards, also known as “Catfish Cop,” for the murder of the Winek family.
- Legal actions for rape and sexual assault against ex-film mogul Harvey Weinstein, both civil and criminal proceedings and trials.
- Legal proceedings, both civil and criminal, against UCLA and its former gynecologist, Dr. James Heaps, for allegations of sexual assault.
- Legal case against the City of Los Angeles and LAPD officers over the deadly shooting of a Trader Joe’s staff member.
- Compensation settlement for the family of a young boy who died due to bullying at school.
- Lawsuit filed against the Orange County Sheriff’s Office for the lethal shooting of an unarmed individual.
- Court ruling in a photo infringement dispute, resulting in the largest maximum statutory damages awarded in U.S. history for such cases.
- Legal challenge against the City of Los Angeles and LAPD for the improper disclosure of undercover officers’ identities.
- Significant financial settlement with Pacific Gas & Electric Company on behalf of wildfire victims.
- Lawsuit for three minors exposed to jet fuel dumped by Delta Air Lines Flight 89.
- Legal case against a school district following the sexual abuse of a special needs student by a bus driver.
- Multiple legal claims against Dr. George Tyndall, a USC gynecologist, for sexually abusing patients.
- Settlement in a national class action lawsuit against Mercedes-Benz USA for not revealing a seat heater defect in certain cars.
Read more about our results achieved through litigation PR:
Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit
Widespread Media Attention Obtained in Top-Tier Outlets About High-Profile Sexual Assault Case
Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward
Why Engage a Washington DC Litigation Public Relations Agency for your Law Firm?
- Control Over Public Narratives: Effective litigation PR enables law firms to manage how cases are presented in the media, ensuring coverage is both favorable and accurate.
- Strategic Application of Pressure: Utilizing PR tactically can influence public opinion and alter the dynamics of the courtroom by applying pressure on opposing parties.
- Validation Through Media Coverage: When media outlets report on a case, it serves as a powerful endorsement of the law firm’s credibility and capability in handling significant legal matters.
- Visibility and Recognition: Ongoing dissemination of news about the firm’s activities and legal expertise helps keep the firm in the public consciousness, essential for attracting new clients.
- News Creation and Sustained Interest: Beyond immediate legal outcomes, strategic PR highlights various dimensions of a case, maintaining ongoing media presence and public interest.
Our marketing and PR agency in Washington D.C. Methodology for Implementing Effective Litigation PR Campaigns
- Berbay Marketing & PR combines nearly three decades of PR expertise with a deep understanding of the legal field to develop impactful media strategies that attract attention and deliver results. We collaborate extensively with law firms to:
Develop proactive PR strategies ahead of significant case milestones, preparing narratives and addressing potential challenges to ensure media impact from the outset. - Customize media relations to support litigation strategies, determining when and how to use tools like press conferences, media alerts, and direct journalist engagement to best effect.
Read our checklist for a successful press conference.
Keep the media consistently informed with updates on new developments, ensuring the case remains relevant and top-of-mind.
- Develop and maintain a unified messaging strategy across all communications platforms, ensuring consistency and coherence in public messages.
- Provide in-depth media training for legal teams, enhancing their ability to manage interviews and public appearances effectively, ensuring clear and controlled dissemination of the intended message.
Tailored Litigation PR for Defense Law Firms
Defense law firms face distinct challenges in managing their public image and controlling narratives around their cases. Berbay Marketing & PR’s public relations agency in Washington D.C. provides targeted services to:
Develop forward-thinking communication strategies that proactively address and neutralize potential negative perceptions.
- Offer thorough media training for defense teams, ensuring preparedness for all types of media interactions and enabling them to respond with authority and clarity.
- Construct comprehensive crisis management plans that allow for quick and effective responses to negative publicity, minimizing potential damage.
- Ensure that all public relations activities adhere to the highest legal and ethical standards, thereby protecting the firm’s and its clients’ interests.
- Strategically manage media relations, sometimes keeping cases discreet or taking control of the narrative when visibility is necessary to influence public opinion or legal outcomes.
For a detailed consultation on how to leverage strategic litigation PR for your law firm in Washington D.C. or to learn more about our comprehensive PR services, please contact us at (310) 405-7343 or via email at megan@berbay.com. You can also visit our Public Relations for Law Firms page for a full overview of our capabilities and past successes.
