Client: International real estate investment firm based in the U.S
Challenge: A real estate investment firm wanted to increase new and repeat investors nationally and internationally.
Work: Berbay was tasked with expanding awareness and educating on the benefits of the firm’s investment platform. We took a media-forward approach to obtain coverage on the platform and ensure the firm’s target audiences were well-informed.
While researching and compiling information to pitch, we noticed the firm had unique investment strategies through foundations, endowments and LLCs. They also had a knack for extracting value from “underperforming assets” through value-add initiatives. We highlighted these successes in our pitching and positioned the firm to discuss this in interviews and stand out from competitors.
Result: The client was featured in high-profile outlets, such as Bloomberg, Yahoo! Finance, Washington Business Journal, MarketWatch, Wall Street Journal, Reuters, and National Real Estate Investor. The media placements boosted the firm’s visibility and further enhanced its reputation.
