Client: Civil Appellate Law Firm
Challenge: One of the nation’s leading civil appellate firms struggled to identify where to allocate the firm’s marketing budget. Marketing efforts were ad hoc and without tools to capture ROI or benchmark success. The firm also didn’t know if they were missing opportunities. Without a comprehensive overview of where time and resources were allocated, the firm turned to Berbay to create a strategic marketing plan with long-term growth goals.
Work:
Berbay conducted an audit of the firm’s current marketing expenditures and assessed every aspect of the firm’s marketing and business development efforts to analyze effectiveness.
Concurrently, our team compiled competitive intelligence to understand the firm’s positioning in the market. Based on our findings, we created a comprehensive framework analysis and laid out a plan of action, including:
- Fine-tuned the firm’s target markets.
- Developed individual attorney strategy mapping and accountability.
- Compiled a comprehensive guide for organizational involvement.
- Discovered gaps and opportunities across all marketing initiatives.
- Created ongoing performance analysis.
Result: Berbay delivered a strategic marketing plan complete with actionable recommendations designed to drive sustainable growth and consistent success over the long term.
