Client: International real estate investment firm based in the U.S
Challenge: An international real estate investment firm was known primarily for its investment platform—not strategy and unique opportunities.
Work: Berbay uncovered that the client has a unique investment strategy with hotels, office spaces, multifamily and mixed-use properties. We took a strategic approach to revamp all marketing material comprehensively to better reflect investment strategy focuses.
We developed and updated assets, such as case studies, success stories, monthly e-newsletters, website copy, bios, etc., for clients and prospect meetings. The updated copy focused on the revenue generated by acquisitions and positive economic changes, aiming to build confidence with new and returning investors.
Media efforts always had a message centered around how international investors would benefit from investing with our client. We emphasized tax incentives and changes to capital gain withholdings for foreign investment.
Result: By focusing on the firm’s successes and investment benefits, we bolstered its image and ensured that prospects and current clients were optimistic and positive about investing with our client.
