Client: Nationwide private commercial real estate lender
Challenge: A commercial real estate lender sought to enhance their visibility and credibility in a competitive market, where they faced the challenge of competing against firms with 10 to 20 years more experience. Despite their success, they lacked a strong digital presence and had not promoted their achievements, which limited their recognition. To level the playing field with more established competitors, they wanted to build their reputation and showcase their expertise in the industry.
Work: Berbay revamped the firm’s website content, emphasizing the depth and caliber of their work. We also leaned into the firm’s youthful advantage by developing a strategy to rank professionals on “Under 40” and “Rising Star” lists, with a continued focus on showcasing their achievements and the breadth of their expertise. Additionally, we implemented a comprehensive social media strategy, ensuring the client effectively utilized these platforms while highlighting their successes and reinforcing their industry knowledge.
Result: Our strategies successfully secured key rankings for the firm, significantly enhancing their digital presence. By leveraging these accolades across various platforms—including their website, social media, and marketing materials—the client achieved the visibility and credibility they sought, solidifying their industry reputation.
