Berbay Marketing & PR is a trusted advisor for real estate firms, providing detailed analysis and tailored recommendations for your marketing and public relations initiatives. Our team is dedicated to finding ways to help you thrive and expand your business. Every aspect of your firm’s operations impacts your marketing efforts, which is why we conduct thorough evaluations to uncover opportunities or identify gaps that can be addressed.
Adapted Marketing Strategies for a Dynamic Economy
How Berbay Enhances Your Marketing Effectiveness
Berbay evaluates all of your current marketing efforts, asking in-depth questions to guide the next steps. We investigate your competitors, identify where your most promising leads originate, pinpoint pain points and much more.
Comprehensive Review and Analysis of Current Marketing Efforts
Our goal is to determine what is effective, what isn’t, and how to maximize your efforts. Our analysis includes:
- Sales Process: We examine every touchpoint in your sales journey, from incoming leads to follow-up with prospects, assessing aspects like your reception intake and lead tracking process.
- Referral Programs: By analyzing referral leads, we determine if there are missed opportunities and if you are targeting the right referral sources.
- CRM Systems: We evaluate your CRM and database processes for updating and currentness.
- Professional Involvement: We look at your participation in professional organizations and suggest other groups that might align with your business development goals.
- Public Speaking Engagements: We review your speaking engagements and identify additional opportunities you might pursue.
- Nominations and Awards: We assess your nomination submissions and identify additional awards and rankings to aim for.
- Sponsorships and Scholarships: We conduct a comprehensive assessment of your sponsorships, including the financial commitments, and suggest how these can be leveraged for better marketing results.
- Branding and Marketing Material: We review the consistency of your branding across all materials and offer suggestions for enhancing your newsletter engagement and more.
- Online Presence:
- Website: We review your website’s current state and recommend improvements for layout, user experience, and content expansion.
- Social Media: We identify missing profiles, suggest updates and enhancements, and provide ideas for increasing attorney participation and follower growth.
- Reviews and Testimonials: We evaluate your process for capturing and publishing client feedback.
- Performance Marketing: We analyze various advertising campaigns, including print, digital, and pay-per-click, and provide recommendations for moving forward.
- Public Relations: Berbay employs strategic public relations to enhance your firm’s reputation and visibility. Our PR efforts include media outreach, press release distribution, and securing thought leadership opportunities in industry publications to position your attorneys as experts in their field.
- Other Opportunities: We identify any additional worthwhile opportunities during our analysis, such as traditional public relations.
Creating a Focused Marketing Plan for Your Real Estate Firm
Once our research is complete, we develop a streamlined marketing plan based on the analysis, with actionable steps, a timeline, and designated responsibilities. You can choose to implement the plan yourself, or we can assist you in executing it.
Working with Berbay to implement your plan offers many benefits:
- New perspectives and innovative marketing approaches
- Increased efficiency, allowing your team to concentrate on legal work
- Accountability to keep the plan progressing
- Regular meetings to ensure continuous information exchange among your attorneys
- Ongoing performance monitoring and analysis
Partner with a Marketing & PR Agency That Delivers Results
Contact Berbay today to take advantage of our extensive experience in strategic marketing for Real Estate. For a complimentary consultation to discuss your growth objectives, reach out to us at (310) 405-7343 or email info@berbay.com.
