How Berbay Enhances Your Law Firm’s Marketing

Our team assesses your current marketing strategies and reviews all aspects of your firm’s efforts. We start by asking key questions to guide the next steps, including an analysis of your competitors, lead sources and any barriers hindering your firm’s growth.

In-Depth Marketing Review and Evaluation

Our goal is to assess what’s working in your marketing efforts, identify areas for improvement and maximize results. Key components of our evaluation include:

Referral Programs: We review your referral sources to identify any missed opportunities and assess whether you are targeting the right referral partners.

CRM Systems: It is crucial to analyze how up-to-date and functional your client management systems are. We’ll examine how you maintain your database and suggest improvements.

Professional Organizations: We assess your involvement in professional groups and identify whether new affiliations could benefit your firm’s business development strategy.

Speaking Engagements: Public speaking is a valuable marketing tool. We’ll review where and how often your attorneys are speaking and suggest new opportunities for further exposure.

Nominations and Awards: Nominations and awards help position your firm as a thought leader. We assess past submissions and recommend additional rankings or awards to pursue.

Sponsorships and Scholarships: We’ll help you evaluate current sponsorships, including how funds are being allocated and whether there are ways to make them more effective for your firm’s marketing.

Sales Process: Every interaction counts, from initial contact with potential clients to closing deals. We examine intake processes, lead tracking, and prospect follow-ups to ensure no opportunity is missed.

Branding and Marketing Material: Consistency across all branding material is key. We’ll review your branding and suggest ways to enhance newsletters and other marketing collateral.

Online Presence:

Website: Is your website up-to-date and user-friendly? We review layout, content, and functionality and recommend improvements to enhance user experience and SEO.
Social Media: A review of your firm’s social media presence helps identify gaps. We offer suggestions for boosting attorney participation and increasing your firm’s following.
Reviews and Testimonials: Having a system in place to capture and share client feedback is essential. We’ll help streamline the process and ensure reviews are posted consistently.

Advertising Campaigns: Whether it’s print, digital or PPC, we analyze the performance of your current advertising efforts and recommend adjustments to optimize results.

Other Opportunities: If something stands out during our review, we bring it to your attention. Our holistic approach ensures no marketing stone is left unturned.

Creating a Focused Marketing Strategy for Your Law Firm

Once our analysis is complete, we develop a customized marketing plan tailored to your firm’s goals. The plan includes clear, actionable steps, timelines and assigned responsibilities. Berbay can either provide the plan for you to execute or partner with you to put it into action.

When Berbay implements your marketing plan, you’ll gain access to several key benefits, including:

Fresh Ideas and Perspectives: We introduce innovative solutions to marketing challenges.

Increased Efficiency: By allowing us to handle your marketing, your internal team can focus on the legal work that drives your firm forward.

Accountability: We ensure the plan stays on track through regular meetings and communication with your team.

Monitoring and Analysis: Continuous oversight ensures that your marketing efforts remain on target and responsive to any changes in the market.

Work With a PR & Marketing Agency Focused on Results

Berbay Marketing & PR offers a proven track record in helping law firms grow their businesses through targeted marketing strategies. Whether you are looking to enhance your online presence, improve your referral network or strengthen your brand, our team is ready to help. Contact us for a complimentary consultation at (310) 405-7343 or email us at info@berbay.com to discuss how we can assist in achieving your growth objectives.