Showcasing Your Lawyers as Key Speakers in New York

Delivering speeches to targeted audiences helps lawyers highlight their knowledge in specific legal areas while placing them in front of potential clients and referral sources. This creates a platform to build relationships directly, which can be a potent business development strategy, attracting new clients and fostering connections with those who might refer business.

Berbay Marketing & PR has the resources and network to arrange presentations for you across various platforms — including trade groups, industry organizations, professional associations, business conferences, or internal seminars. We have secured roles as keynote speakers, panelists, and webinar participants.

Benefits of Lawyers Speaking at Conferences & Organizations in New York

• Demonstrate Your Firm’s Knowledge and Individual Lawyer’s Skills: Sharing insights on specific legal topics positions you as a thought leader in your field. Presenting unique perspectives sets you apart from competitors.
• Enhance Your Credibility: Being chosen by an organization to speak provides third-party validation, showing that you possess deep knowledge in your area. Audiences can trust your advice and skills.
• Increase Your Recognition: Organizations promote your presentation through their websites, social media, newsletters, and more, helping attendees familiarize themselves with your name and expertise. Speaking engagements in New York may also attract media coverage, boosting your profile.
• Generate New Business: Speaking engagements offer valuable networking opportunities to connect with potential clients and referral sources. These events allow for important face-to-face interactions before, during, and after your talk, helping to expand your professional network.

How Berbay Secures Speaking Opportunities for Law Firms

• Developing a Database of Relevant Organizations: We recommend which organizations to target based on your marketing and business development goals.
• Identifying and Contacting the Right Parties: We handle speaker submission guidelines, deadlines, and other relevant details.
• Creating Compelling Presentation Abstracts: Based on our research and interviews with you, we draft persuasive presentation abstracts and pitch them to the targeted list.
• Planning for Long-Term Efforts: Conferences are often scheduled months or even a year in advance, so follow-up is crucial.
• Advising on Presentation Materials: We provide guidance on creating effective presentation materials, such as PowerPoints or handouts.
• Strategizing on Post-Presentation Follow-Ups: To nurture relationships and capitalize on business development opportunities, we help you plan follow-up actions like sending articles, thank you notes, and adding contacts to your database.

MCLE Presentations for Law Firms

If you regularly receive business from other attorneys, we can secure opportunities to speak in-house at law firms. We facilitate the application process to certify your presentation with the State Bar and coordinate certification requirements with the law firms. This allows you to share your expertise with your target audience while providing MCLE credits to attendees.

How We Amplify Your Speaking Reachin New York

Maximize the marketing reach of your New York speaking engagements through various channels and media leverage:

Website

• Post announcements about upcoming presentations with an overview of your topic and registration information
• Add details to your bio to highlight your expertise and industry involvement
• Publish blogs or articles on the presentation topic

Social Media

• Announce presentations on your individual and firm profiles, tagging the organization and other speakers to increase engagement
• Share video clips or posts with key takeaways from the presentation

Newsletter

• Include announcements about upcoming presentations
• Offer post-talk recaps and present the topic as a seminar to your contact list

Repurpose Material

• Adapt one abstract to pitch to other organizations and secure additional opportunities
• Develop media pitches or bylined articles to position you in the media discussing the topic

Maximizing Your Participation in Speaking Events

Beyond securing and promoting speaking engagements in New York, we help you make the most of networking and business development opportunities. For larger events with cocktail receptions, dinners, exhibit halls, and other activities, we advise on which to attend. If the event provides an attendee list in advance, we strategize on who you should meet and plan one-on-one times like coffee or lunch. This ensures you’re making valuable connections, not just showing up to give a presentation and then leaving.

Why Hire a PR Agency for New York Speaking Engagements?

Securing speaking opportunities requires time and persistence. Building relationships with event organizers, submitting proposals, following up, and coordinating logistics can take months.

Berbay’s dedicated focus means we are always advocating on your behalf, freeing up your time. We thoroughly research events based on attendee demographics, industry relevance, and other factors, then recommend those that align best with your expertise and objectives. We understand what decision-makers are looking for and can advise on topics that will resonate and position you as a credible speaker.

With consistent efforts, you can land sought-after speaking engagements that boost your visibility, enhance your credibility, and create new business opportunities.

For more information on securing and leveraging law firm speaking engagements, contact us at info@berbay.com or (310) 405-7343. Visit our Public Relations for Law Firms page to learn more about our services.