Litigation PR Agency for Law Firms in New York.

Effective litigation public relations is crucial for law firms that aim to manage public perception during high-stakes legal battles. Berbay Marketing & PR, a national, award-winning agency, is well-versed in handling the complexities of litigation PR, whether it’s working with plaintiff lawyers to spotlight their lawsuit filings or verdicts and settlements, to managing the narrative of a case for defense lawyers.

New York Public Relations & Marketing for Litigation Law Firms

In New York and across the nation, Berbay has successfully managed some of the most high-profile cases with significant legal issues at play. We use innovative tactics to ensure continuous media coverage and public engagement. Our public relations agency in New York City has facilitated PR campaigns for major matters, including:

• Legal actions involving civil and criminal claims against ex-film producer Harvey Weinstein regarding allegations of rape and sexual assault.
• Civil and criminal legal actions against the University of California Los Angeles (UCLA) and its former gynecologist Dr. James Heaps, concerning allegations of sexual assault.
• Legal case against the City of Los Angeles and officers of the Los Angeles Police Department following the fatal shooting of a Trader Joe’s worker.
• Legal proceedings against the Washington County of Virginia Sheriff’s Office and the estate of Austin Lee Edwards, also known as the “Catfish Cop,” linked to the murder of the Winek family.
• Compensation settlement for the relatives of a young boy who died due to bullying at school.
• Legal action against the Orange County Sheriff’s Office concerning the deadly shooting of an unarmed individual.
• A court ruling on a case of photo infringement, resulting in the highest statutory damages award in U.S. history for such a case.
• Legal claim against the City of Los Angeles and Los Angeles Police Department over the wrongful disclosure of undercover officers’ identities.
• Substantial settlement with Pacific Gas & Electric Company on behalf of wildfire victims, attributing blame to the utility company’s equipment.
• Lawsuit on behalf of three minor students exposed to jet fuel dumped by Delta Air Lines, Inc. Flight 89.
• Legal case against a school district over the sexual abuse of a special needs student by a school bus driver.
• Legal actions against Dr. George Tyndall, a former gynecologist at the University of Southern California (USC), accused of sexually abusing patients.
• Settlement in a nationwide class action lawsuit against Mercedes-Benz USA for not disclosing a defect in the seat heaters of certain models.

Explore more of our proven success in litigation PR:

Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit

Widespread Media Attention Obtained in Top-Tier Outlets About High-Profile Sexual Assault Case

Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward

Why Your Law Firm Needs a Strategic Litigation PR Agency

• Influence Public Opinion: We help you shape the public narrative surrounding your case, ensuring accurate and favorable media coverage that builds trust and enhances your firm’s reputation.
• Apply Strategic Pressure: Utilizing PR as a strategic tool can sway public opinion and potentially influence the proceedings by presenting compelling evidence and arguments.
• Media Endorsements Boost Credibility: Media coverage acts as a third-party validation of your firm’s involvement in significant legal matters, enhancing your stature as a go-to firm for major cases.
• Enhance Firm Recognition: Consistent news about your legal expertise and case progress helps keep your firm in the public’s mind, increasing the likelihood they will turn to you when legal expertise is needed.
• Opportunistic Media Engagement: Beyond court filings, we find angles to keep your case in the news, ensuring ongoing visibility and engagement.

Strategic PR Campaign Execution by Berbay’s Public Relations Agency in New York City

With decades of experience in litigation PR, our public relations agency in New York City excels at crafting strategies that resonate with both media and the public. We collaborate closely with law firms to:

• Prepare Comprehensive PR Plans: Before any legal action, we design detailed PR strategies to navigate and set the narrative for upcoming legal milestones.
• Support Through Media Relations: We determine the necessary PR tactics, manage media relations, and coordinate all aspects of press conferences and media interactions. Read our checklist for a successful press conference.
• Highlight Case Milestones: Our team keeps the media informed about your case’s developments, ensuring your narrative stays current and visible.

• Unified Messaging: We create cohesive communication strategies to present a unified message across all platforms.
• Media Training for Legal Teams: We prepare your team for media interactions, providing guidance on messaging, interview tactics, and managing different media formats.
• National and Local Media Outreach: Our ongoing efforts include crafting press releases and pitching to media outlets, fostering relationships that benefit your public relations goals.

Tailored PR Approaches for Defense Firms

Defense law firms benefit from strategic PR to manage narratives and protect reputations. We focus on:

• Proactive Strategies: Developing messages that emphasize case strengths and address potential challenges.
• Advanced Media Training: Ensuring your team is prepared for media inquiries and public interactions.
• Crisis Management Preparedness: Crafting plans to handle potential negative publicity and respond to media accurately and promptly.
• Compliance with Legal Standards: While collaborating closely with your legal team, we ensure all public relations activities meet the highest legal and ethical standards.

For a detailed consultation on how Berbay Marketing & PR’s New York City public relations agency can support your law firm’s needs in New York, please call us at (310) 405-7343 or email megan@berbay.com. Visit our Litigation PR for Law Firms page for more insights into our comprehensive services.