Megan Braverman, Principal of Berbay Marketing & PR, presented to the ProVisors Real Estate Affinity Group on the art and science of real estate marketing. She discussed a range of topics, from embracing artificial intelligence to data-driven decision-making.
Here are a few takeaways from the presentation:
- Content evolution: Multi-media, such as live polling, makes for more memorable content and expands your reach.
- It’s all about the data: Remember, data is the key to making informed marketing decisions. Let’s leverage it for better outcomes.
- AI Insights: Did you know only 7% of professionals are experimenting with generative AI tools? We all need to be more curious and embrace it as a tool that will change the way we work.
- Communication is key: From creative subject lines and personalized content to ensuring your message is going to the right people, all these tactics can have a positive impact on ROI.
