Tweeting for Business
In our webinar “Tweeting for Business”, Account Manager Erica Hess discusses why professional services firms need Twitter now. You will learn what differentiates Twitter from other social media sites, how to lay a solid foundation for your Twitter presence and how to build a content strategy that sparks conversations and engages followers. WATCH
Cliff NotesTM from Marketing Partner Forum
In our webinar “Cliff NotesTM from Marketing Partner Forum”, Senior Account Manager Megan Braverman recaps highlights from the 22nd Annual Marketing Partner Forum (MPF). MPF is attended by marketing partners, in-house counsel and senior-level marketing and business development professionals. WATCH
Big Firms, Meet Your Match: How Small Firms Level the Playing Field
In our webinar “Big Firms, Meet Your Match: How Small Firms Level the Playing Field”, Principal Sharon Berman discusses what you can do to narrow the gap between your firm and the big guys, how to package and leverage your expertise, and how to create an online footprint that matches larger firms. WATCH
Robust Rainmaker: Moving From Rejection to Resiliency
In our webinar “Robust Rainmaking: Moving From Rejection to Resiliency”, Principal Sharon Berman of Berbay Marketing & PR, President David Ackert of Practice Boomers and The Ackert Advisory Group, and Principal Consultant Craig Brown of LawVision Group, discuss how to bounce back from rejection in business development. WATCH
Marketing in the Moment: Five Ideas to Make Your Marketing Work Here and Now
In our webinar, “Marketing in the Moment,” principal Sharon Berman discusses how to reinvigorate your marketing to work here and now. The presentation discusses identifying your marketing goldmine, turning content into conversation and filling your business pipeline. WATCH
What’s Hot in Legal Marketing: The Top Takeaways from this Year’s Legal Marketing Conference
Our webinar, “What’s Hot in Legal Marketing: The Top Takeaways from this Year’s Legal Marketing Conference,” focuses on key takeaways from the 2014 Legal Marketing Association Annual conference. Account Manager Erica Hess discusses how to position your firm as a desirable option for in-house counsel, the “perfect” law firm experience and alleviating stress associated with […]
A Revolution in Revenue: Marketing Your Law Firm’s Pricing
In our webinar “A Revolution in Revenue: Marketing Your Law Firm’s Pricing,” principal Sharon Berman discusses the components of pricing and key strategies in marketing your professional fees. The presentation also explores the intersection of infrastructure and profitability and shows viewers how to create a marketing plan that incorporates your firm’s pricing. WATCH
Integrating Laterals Means Integrating Marketing
In the webinar “Integrating Laterals Means Integrating Marketing,” looks at the important role marketing and business development plays in terms of weaving a new lateral into the fabric of your firm. WATCH
Transitioning from Service Partner to Rainmaker
The webinar “Transitioning from Service Partner to Rainmaker” helps uncover the need to emerge from the shadows of other rainmakers and increase your own visibility and credibility. The advantages potential rainmakers can gain are plentiful and this webinar provides the tools and steps needed to complete that transition. WATCH
February 2017 Newsletter – Are You Crossing the Line? What the State Bar’s New Ethics Opinion Means for Your Blog
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