Developing Integrated Marketing Strategy: Sharon Berman to Speak on Legal Marketing Association Panel
The Legal Marketing Association’s lunch program “Developing an Integrated PR and Marketing Strategy” features Managing Principal Sharon Berman as a panelist, and focuses on how law firms can deliver the right message to the right audience at the right time. Other panelists include Jennifer Klein, Director of Communications and Public Relations at Littler Mendelson, and […]
May 2017 Newsletter – What Do You Do on a Slow Day?
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Berbay Ranked Among the Top PR Firms by Los Angeles Business Journal
Berbay was ranked among the top 75 PR firms in Los Angeles County, as listed by the Los Angeles Business Journal. Founded in 1995 by Managing Principal Sharon Berman, the firm specializes in working with legal, financial and real estate service firms. Read full list.
Missed Our Webinar? Highlights from the 2017 LMA Conference Now Available
Couldn’t make it to this year’s Legal Marketing Association (LMA) Annual Conference? In our recent webinar, Managing Principal Sharon Berman recaps the conference’s highlights, including: creating breakthrough bios, going the distance with digital strategy and winning by wooing the gator brain. Watch it now.
HIGHLIGHTS FROM THE 2017 LEGAL MARKETING ASSOCIATION CONFERENCE
In our most recent webinar “Highlights from the 2017 Legal Marketing Association Conference ,” Managing Principal Sharon Berman recaps the conference’s highlights, including: creating breakthrough bios, going the distance with digital strategy and winning by wooing the gator brain. WATCH
CLIFF NOTES™ FROM THE ANNUAL MARKETING PARTNER FORUM
In our webinar “Cliff Notes™ from the 24th Annual Marketing Partner Forum,” Principal Megan Braverman covers all the themes from this year’s conference. Megan discusses a range of topics from crafting the perfect pitch and transforming cross-selling to strategic alliances and the changing market for legal services. WATCH
MARKETING JARGON DEMYSTIFIED
In our webinar “Marketing Jargon Demystified,” Managing Principal Sharon Berman discusses the marketing lingo you need to know, what these marketing buzzwords mean to your firm and how to transform words into actionable marketing. WATCH
MEDIA TRAINING TIPS
In our most recent webinar “Media Training Tips” Principal Megan Braverman and Account Manager Havonnah Johnson discuss the do’s and don’ts of media interviews; how to prepare, control the message and position yourself as an expert; and handling phone interviews vs. TV interviews. WATCH
Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference
In our webinar “Grow Your Firm’s Business: Top Takeaways From This Year’s Legal Sales and Service Organization’s RainDance Conference” Managing Principal Sharon Berman discusses how to be a rainmaker without a law degree, driving cross-selling to a higher level and using stories to propel sales. WATCH
Highlights from the 2016 Legal Marketing Association Conference
In our webinar “Highlights from the 2016 Legal Marketing Association Conference” Managing Principal Sharon Berman discusses the key factors for measuring marketing ROI, how to captivate audiences and how to build a better marketing program. WATCH