At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press releases stand out? Public Relations Society of America hosted a media relations panel examining seven strategies to pique reporters’ interest.
In today’s competitive marketplace, client retention is a business necessity. Retaining clients reduces acquisition costs, builds long-term relationships, and strengthens
*For the purpose of this blog, we use advertising and marketing interchangeably. Unprofessional and unethical – that’s how legal marketing
Statistics show that a professional’s bio is often the first entry point for prospects, yet many firms devote more time
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