Strategic Marketing for Law Firms Chicago

Berbay Marketing & PR partners with law firms to provide strategic insights and improvements across all areas of your marketing and public relations programs. We look beyond surface-level solutions, aiming to make a lasting impact that aligns with your firm’s growth objectives. Through thorough assessments and tailored guidance, our team identifies opportunities for expansion, strengthens your market positioning and helps you reach potential clients more effectively.

Whether you’re expanding within or beyond Chicago, our marketing team offers a wide range of support, from building effective in-house marketing capabilities to developing comprehensive lead-tracking systems.

Revised Marketing Strategy Amid Economic Shifts Attracts New Cases for Law Firm

How Berbay Brings Clarity and Direction to Your Marketing Efforts

Our approach starts with an in-depth review of your existing marketing initiatives. We dig into the details, asking essential questions like: Who are your primary competitors? Where are the highest-potential leads coming from? What specific obstacles might be holding back your growth? Through this process, we guide the next steps, helping you capitalize on what works and address what doesn’t.

Comprehensive Review and Analysis of Current Marketing Efforts

At Berbay, our goal is to maximize your marketing efforts by pinpointing what’s working and identifying areas for improvement. We analyze:

• Sales Process: We review each phase of your sales funnel, from initial lead capture to follow-up. This includes evaluating your reception team’s intake process, lead-tracking systems and prospect follow-up.
• Referral Programs: We assess referral leads to identify untapped opportunities and confirm that you’re targeting the right referral types for your goals.
• CRM: Your client relationship management system is crucial. We look at how your CRM is updated, its current accuracy and opportunities for improvement.
• Professional Organization Involvement: We review your involvement in professional organizations, recommending areas for increased engagement or exploring new organizations that align with your growth objectives.
• Public Speaking Engagements: We assess your current speaking engagements and identify additional opportunities that could expand your reach.
• Award Nominations: Our team reviews past award submissions and highlights new award and ranking opportunities for further recognition.
• Sponsorships and Scholarships: We conduct a detailed analysis of the organizations you support, the financial investment involved and how these sponsorships can be better leveraged for marketing.
• Branding and Marketing Material: We evaluate your branding consistency and suggest improvements to your materials, including strategies to enhance newsletter engagement and other client-facing materials.
• Online Presence:
    
  • Website: We assess your website’s relevance and user experience, suggesting updates that could enhance layout, content and functionality.
  • Social Media: We examine your social media profiles, identifying gaps, outdated information and ways to encourage more attorney engagement and increase followers.
  • Reviews and Testimonials: If you don’t have a consistent review process in place, we can help implement one that actively gathers and publishes client feedback.
    
    
• Advertising Performance: We analyze the effectiveness of your advertising across print, digital and pay-per-click channels, offering insights on where to adjust for better results.
• Additional Opportunities: As we review your current marketing, we identify other opportunities that may benefit your firm’s growth.

Review of Law Firm’s Sponsorships Uncovers New Opportunities

Creating a Focused Marketing Plan for Your Law Firm

Once we’ve gathered and reviewed the data, our team develops a streamlined marketing plan tailored to your goals. This plan is built with actionable steps, a clear timeline and designated roles, which ensures efficient execution. We can either hand over the plan to your team or collaborate with you to implement it ourselves.

Working with Berbay for your implementation offers advantages such as:

• Innovative Perspectives: We bring fresh marketing strategies that help your firm stay ahead.
• Efficiency: Our approach frees your internal staff to focus on core legal functions.
• Accountability: We ensure that each step is completed according to plan and timeline.
• Regular Communication: We hold regular meetings to facilitate open, consistent communication between your attorneys and our team.
• Continuous Monitoring: We track performance and make data-driven adjustments to optimize your marketing impact.

Partner With a Marketing & PR Agency That Delivers Real Results

Reach out to Berbay today and discover how our expertise in strategic law firm marketing can help you achieve growth. Contact us for a consultation at (310) 405-7343 or email info@berbay.com.