Marketing.

We were recently engaged by a client to revive their firm newsletter and client alerts to give them a more…

By: Sharon Berman Published: The Recorder What do antiques have to do with law firm business development? Actually, there are…

Do you spend a lot of time writing content for your blog and think no one is reading it? Do…

Prior to attending the Legal Marketing Association’s Annual Conference in Las Vegas, I was bombarded with emails from exhibitors inviting…

Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some…

Your company newsletter can offer a way to strengthen your brand while communicating helpful updates and industry tips to clients…

Berbay principal Sharon Berman presented, “Law Firm Marketing Lessons Learned in the Trenches” to law school students as part of…

At a Legal Marketing Association lunch that I attended, a panel of seasoned law firm marketers discussed developing a content…

This is “Dave.” He is our pilot on a Virgin America flight leaving today from JFK going to LAX. He…