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Storytelling Isn’t Only for Fiction Writers: How Stories Can Land New Clients
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand…
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand…
Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to…
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their…
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s…
We can all agree (hopefully) that the prominence and importance of online reviews (Google, Yelp, etc.) is only growing. Professional…
The business world – like everything else – has changed significantly in the last year. While we don’t know what…
Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts?…
Have you ever looked for external marketing support only to be overwhelmed by the available choices? Figuring out what you…
For centuries, we have been warned to avoid the Seven Deadly Sins, transgressions fatal to spiritual progress. These sins have…
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