Marketing.

When it comes to marketing materials, it’s important to remember that quality is every bit as important as content. Seemingly…

The end of a year inevitably means planning for the New Year ahead. Among all the plans and goals you…

Business videos make it possible to convey what a company does, showcase its employees and address clients and prospective clients…

In our most recent newsletter, we discussed the following topics as they pertain to professional services. Marketing Your Billing Practices…

With more than seven billion people in the world and six generations of people living today, how do you reach…

The Los Angeles chapter of the Legal Marketing Association (LMA) hosted a recent presentation by Andrew Elowitt titled “It’s Not…

At a recent meeting of professionals – law, real estate, accounting and others – a partner from a CPA firm…

Both as a professional marketer and as a restaurant patron, I’m a little puzzled by the apparent marketing strategy (or…

Museums and other cultural institutions have come a long way in their marketing. With so many choices as to how…