Marketing.

  At Berbay, we talk a lot about the importance of content. And it’s not for nothing: content marketing is…

During the panel “What’s Now & What’s Next for the Legal Press,” hosted by the Legal Marketing Association, panelists discussed…

Shockingly, many law firms admit to having virtually no marketing budget, staff or strategy—and that’s a serious mistake. Expecting your…

If you’re a financial advisor, you know all too well that the only thing constant in the market is change.…

Creating a “business” environment that complements other marketing channels, increases brand awareness, and builds relationships that drive direct sales is…

As almost every woman and long-haired man can confirm, finding a good hairdresser is often harder than dating–it takes time,…

When law firms take the initial step in ramping up their marketing momentum, oftentimes they come across the challenge of…

We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do…

Despite attracting some of the best and brightest, the legal field isn’t known for being quick moving. Attorneys tend to…