Marketing.

Being a legal marketer means constantly proving your value and finding creative ways to expand your firm’s reputation. It’s not…

Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is…

From sailing the ocean to navigating a global law firm merger, Kathleen Flynn has faced her fair share of personal…

Studies show that of all the various platforms used by law firms for marketing purposes, the modality most likely to…

Marketing and business development are critical for young lawyers to reach the next level in their careers, but they don’t…

Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because…

We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something…

Whether you are buying a product or service, you are buying it from someone. And more often than not, people…

More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you…