Marketing.

Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because…

We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something…

Whether you are buying a product or service, you are buying it from someone. And more often than not, people…

More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you…

Marketers and lawyers may come from different worlds, but there’s no reason they can’t work together successfully – all it…

Many marketing experts believe that storytelling is the foundation of a strong marketing strategy, and for good reason. As anyone…

You don’t need to become a super marketer to get your fair share of business; you just need to be…

Lawyers who want more clients (and who doesn’t!), can’t afford to NOT market online. While the process of making a…

Lawyers and marketing professionals don’t always see eye to eye. Thankfully, this seems to be changing. According to a recent…