Marketing.

In the last blog, I shared some insights on communicating effectively with in-house counsel, which was provided by a panel…

I recently attended a meeting of the Los Angeles Intellectual Property Law Association. The topic was “What Everyone Needs to…

November 2010 Sharon Berman, Principal of Berbay Marketing & PR, was quoted in the San Francisco and Los Angeles Daily…

By: Sharon Berman Published: Rain Today When people require the professional services of an accountant, attorney or other type of…

Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether…

As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of…

Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was…

Through a proactive campaign, astute firms can position themselves to gain market share through relatively low cost search initiatives, while…

Do you have so much business that you don’t think you need to promote your services? That’s great, but there…