Business Development.

We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do…

“Relationship building” has long been a given of business development. Business leaders and career experts regularly extol the virtues of…

At a thinkLA sponsored event, advertising professional Lisa Tanner expressed the importance of finding a mentor in the beginning stages…

All the literature on customer service instructs you to see things through your clients’ eyes in order to provide the…

After graduating college, we assume the remainder of our education will take place in the office, which in a sense…

Analysts say that millennial consumers are driving the market, yet most marketers have no idea how to relate to them.…

Daniel Pink spends his life thinking about sales: Who does it best, what gets in the way of a sales…

Legal Marketing Association seminar: Preparing for partner You have reached the top rungs of your profession – you are a…

No matter what organization or industry you are in, if you are a senior leader, organizations simply expect more from…