Business Development.

The general approach to content creation has been to create the “right” message for the “right” audience and to distribute…

The first thing to understand about case studies is what they are, and what they should not be.  Case studies…

One of the best ways to identify a solid base of prospective clients is to look at the profile of…

There are basically three ways to get new business: Develop a demographic profile of people and/or businesses you’d like as…

I recently heard an art jeweler reviewing the history and scope of his work, or as they say in the…

Demonstrate a firm handshake when you meet a person, especially if it’s someone you want to make a good impression…

It’s true that a law firm’s reputation is critical, but in an evolving legal market, relying on reputation alone isn’t…

When law firms take the initial step in ramping up their marketing momentum, oftentimes they come across the challenge of…

We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do…