Business Development.

By: Sharon Berman Published: Rain Today In the past, the most pervasive and perplexing challenge in professional service marketing was…

Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to…

When I recently met with two senior-level professionals from a prospective client firm, one of them stated that a certain…

Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s…

We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a…

A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at…

Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed…

Do your current and former clients only associate you with professional services you have already provided to them? If so,…

What kind of information should appear in your professional biography, whether it’s on your website or a biography you furnish…