Business Development.

In today’s competitive marketplace, client retention is a business necessity. Retaining clients reduces acquisition costs, builds long-term relationships, and strengthens…

Every summer, Berbay Marketing & PR likes to take a pulse on the marketing trends shaping the professional services landscape.…

You’ve Got Mail! Most readers of a certain age will remember the iconic AOL alert when a new email was…

Disappointed in Your Chambers Ranking (Or Lack of One)? Lists and rankings of law firms have become ubiquitous, with some…

The Legal Marketing Association (LMA) 2024 Annual Conference went ALL IN on the latest innovative strategies and best practices to…

The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business…

Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across…

Managing partners, CMOs and other law firm leaders face the difficult task of keeping attorneys focused on billable hours while…

The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for…