Five Software Programs to Use During COVID-19
When working remotely, you can’t afford to have projects slip through the cracks due to faults in communication. In order to make everyone’s workday easier, we’ve gathered a list of our favorite cloud-based software programs that promote efficiency and productivity at little to no cost. Slack – Designed like a chatroom, this app allows colleagues […]
Managing Stress During a Pandemic
Telecommuting is not a new practice, but many are teleworking full-time for the first time. Our daily routines are being upended, causing added stress and anxiety. While many Americans enter their fifth, sixth or seventh week of stay-at-home orders, everyone is feeling the strain of having to adjust to this new, uncertain reality in a […]
Leveraging Technology to Meet Your Marketing Needs During COVID-19
Technology plays a vital role in our everyday lives and has vastly improved the way we communicate to friends, family, and colleagues alike. During these unprecedented times, technology has played an even greater role, including using it for marketing efforts. While a pandemic has certainly ceased much of our normal lives, below are four ways […]
Don’t Get Lost in the Lingo: PR Terms Defined & Why They Matter
Public Relations, like most industries, is guilty of using its own jargon and acronyms. While some of these terms may be obvious, (PR is short for Public Relations) others may be less clear. If you’re working with a public relations or marketing professional, it’s helpful to understand what they mean if they happen to slide […]
How Lawyers and Other Professionals Can Set Up Their Work-From-Home Space During COVID-19
Since the federal government’s mandated social distancing orders, working from home has presented new challenges for professionals at law, real estate and financial firms alike. Below are four tips on how you can get acclimated in your redefined workplace. Set Boundaries – One of the benefits of working from home is the ability to take […]
COVID-19 News Overload? 3 Reasons Why “Soft News” Still Matters
With COVID-19 dominating news headlines, publicists and marketing teams are feeling the pressure to get attention on other timely, relevant news that would normally pique any journalists’ interest. While it may be considered “soft news” in this current climate, there are many topics still vitally important and, in fact, may be what news consumers are […]
Four Tips to Retaining & Sustaining Your Team’s Motivation During COVID-19
It’s no surprise the novel COVID-19 pandemic is upending the lives of employees who are struggling to focus and stay engaged at work as fears of becoming unemployed or ill loom. As partners grapple with staff changes, juggling client and colleagues’ expectations and adjusting to a new work environment, now more than ever, they’ll need […]
5 Ways to Successfully Manage Remote Staff
Managing your staff in the office or remotely can and should look very similar; however, there are unique challenges to virtual work. Understanding this and adjusting your management approach will be the difference between a productive, seamless transition, and one that potentially costs you business. Ensure a proper workspace setup You want your employees to […]
Seeing ROI Takes Time, But Law Firm Public Relations Is Still Worthwhile
It would make things much easier for Berbay and our clients if we could say, “You’ll see a return on your PR investment in two months.” But when it comes to public relations for lawyers, determining ROI isn’t an exact science. PR isn’t like advertising where you can see the money you’ve spent right in […]
Blog/Podcast: Conquer Writer’s Block with the 21-Minute Method
Writer’s block: we’ve all experienced it, usually when we have a deadline looming. Although writer’s block can feel all-consuming, you don’t have to be at its mercy. You can train yourself to write concisely and efficiently, even when it feels like writing won’t come naturally. Gary Kinder, a New York Times bestselling author, teacher and […]