It’s Not You, It’s Me. How PR Agencies Can Improve Client Relationships by Simply Utilizing Tools They’ve Already Got
Working with a marketing and PR agency can be a leap of faith – trusting someone to represent your brand, craft messaging for stakeholders and potential clients. If you’ve never worked with an agency before, it’s a lot to get used to. That’s why a solid agency-client relationship is the foundation to any successful marketing […]
Infographic: How to Create a Productive Work from Home Space
COVID-19 has drastically changed the way we work. While some states have reopened, many companies are still implementing work from home practices and some have extended them for the remainder of 2020. Here are six ways to set up a work from home space that will keep you productive during this challenging time. Read our […]
Can You Hear Me? Public Speaking Techniques for Video Conferencing
Speaking in front of hundreds or even thousands of people can feel like a nightmare for many people. While stage fright is a real concern, delivering a speech via video conferencing can ease the feelings of nervousness that comes with presenting on an actual stage. Whether you’re giving a speech online or offline, we’ve outlined five standard “public speaking” techniques to remember: Eye […]
The Virtual Experience: Using Webinars In Lieu of In-Person Events
We can all agree nothing beats face-to-face interaction and the chance to network with innovative individuals. While nothing can replace that, webinars have been proven as a viable tool to create and build new relationships for those self-quarantining. Here are four reasons why your firm should consider hosting webinars in lieu of in-person events in the near future. Cost-Effective – Webinars […]
Is the Juice Worth the Squeeze? Getting the Most Out of a Topic
You are great at pushing out content. You have a regular flow of topics, you have time to plan and think creatively, and you are never left scrambling. What’s missing? One common mistake with great content producers is not leveraging a topic to its full potential; therefore, missing out on multiple opportunities that can be […]
How Agencies Are Embracing, Changing and Adjusting to COVID-19
COVID-19 is the first global health emergency where technology has allowed companies and their employees to power through setbacks by adapting and immediately transitioning to a global work-from-home workforce. Nearly every industry has been impacted by the pandemic, including public relations, and while it is impressive to see many businesses continue to operate, it is important […]
Threats to the Media Ecosystem: Recap of Cision’s 11th Annual State of the Media Webinar
The media landscape continues to rapidly evolve and 2020 is no exception. In fact, the global pandemic has caused drastic changes to the media landscape. Media software company, Cision, surveyed more than 3,000 journalists to discuss the fluid media ecosystem, the relationship between publicists and journalists, and COVID-19’s impact on all of this. Below are […]
Got Time on Your Hands? Your Marketing Could Use Some Love
If you find yourself with a little more time on your hands, now is the perfect opportunity to revive your marketing and business development efforts by getting back to the basics. From refreshing your social media profiles and legal directories to taking inventory of your website, there are several ways to get started. Here are […]
How COVID Changed Consumer’s Needs
The Covid-19 pandemic has not only changed the way we interact and work, but it has also affected the way we communicate with consumers. By taking a closer look at consumers’ preferred ways of communication during times of crisis, we can update our methods to meet their needs.
COVID Dominating Media: Four Ways to Make Your Pitches Stand Out
As the coronavirus continues to dominate media headlines week after week, it’s no surprise non-COVID topics are either being ignored or getting lost in the shuffle. Here are four ways to make your pitches stand out amidst the chaos. Strong Spokesperson – Every pitch should have a designated spokesperson who can offer insightful expertise on […]