Judging A Book By Its….Title
When doing business internationally, cultural differences are a tricky landscape to navigate. Recently, a Turkish colleague of mine and I were discussing a new book catering to English-speaking people who want to learn Turkish. The title, when translated, is very sentimental in nature. Although it seemed perfectly natural in the original Turkish, it’s not something […]
Berbay Corp. Sponsors Legal Marketing Association-Los Angeles’ 10th Annual Continuing Marketing Education Conference
Berbay Marketing & PR sponsored the Legal Marketing Association-Los Angeles’ (LMA-LA) 10th Annual Continuing Marketing Education (CME) Conference on September 28, 2012. The event, held at The Beverly Hills Hotel, featured 23 speakers discussing a range of topics that are trending in the legal marketing arena. Berbay is a continuing supporter of LMA-LA, an organization […]
Incorporating the Golden Ratio in Logo Design
Many professional service firms struggle with designing a logo that captures the “culture of the firm” while still appealing to their target markets. Ultimately, firms want to have a known and recognizable brand like many consumer companies, such as Apple, Toyota and Pepsi. According to the article “Golden Ratio in logo designs” there is a […]
“Transitioning from Service Partner to Rainmaker” Webinar Now Available
More than 60 professionals tuned in for last week’s webinar, “Transitioning From Service Partner to Rainmaker,” demonstrating how high a priority it is. In case you missed it, click here to watch the recorded the webinar. We’d welcome the opportunity to talk with you about developing your personal path from service partner to rainmaker.
Berbay Witnesses Endeavours Last Flight!
The Berbay team on the rooftop waiting for the Endeavour space shuttle to fly by! Learn more about the shuttle’s final journey!
Tips for Delivering an Effective Presentation
After attending a few of my usual monthly educational events, I noticed that the presenters missed some opportunities when it came to their presentation and presentation style. Whether you are a keynote speaker at an annual conference or a speaker at a casual roundtable lunch, there are several important aspects to consider to ensure an […]
7 Things Every Marketer Should Be Doing on LinkedIn
The webinar, “7 Things Every Marketer Should Be Doing on LinkedIn, Paid & Free,” discussed the most useful LinkedIn features for marketers, as well as how to take advantage of its targeted ad capabilities. Panelists included Lana Khavinson, Senior Product Marketing Manager at LinkedIn and Brian Carter, author of the new book LinkedIn for Business: How Advertisers, Marketers […]
The Importance of Punctuality
Everyone knows the importance of timeliness; however, I was prompted to write this blog after a series of meetings where professionals showed up late. We all know things happen – unexpected traffic (everyone in Los Angeles can relate), a sick child, an urgent client matter, etc. – which delays your prompt arrival, even though you […]
A New Type of Website
At a social media presentation by the Los Angeles Chapter of the Association for Corporate Growth (ACG), I became aware of a new tool called a Social Media Press Kit (SMPK). A SMPK is a miniature website or “microsite” that consolidates all of your social media links, contact information, company profile and bio into one […]
Check Out Berbay’s August Newsletter To Learn How To Be An Effective Panelist
Berbay Marketing & PR’s newsletter offers helpful practice articles, marketing tips and much more. In this issue, you will find: Article: How To Be An Effective Panelist Microsites: Leveraging Your Website Biography to Market Your Expertise How to Get Noticed by Corporate Counsel Upcoming Webinar: Moving from Service Partner to Rainmaker Article: Accelerate Your Marketing Click […]