Eyebrows Go Up as Auditors Branch Out
I read an article in The Wall Street Journal with despair, resignation and disgust. It discusses the recent resurgence in consulting and other non-audit work by the Big Four accounting firms a decade after conflict of interest concerns and corporate scandal sharply limited such work. The subject came up because of Deloitte’s involvement in auditing […]
Senior Account Manager Discusses Social Media Strategies for Client Acquisition on ProVisors LLP Panel
Beth Miller, Senior Account Manager with Berbay Marketing & PR, served as a panelist for the ProVisors LLP presentation, “Ethical and Effective Social Media Strategies for Client Acquisition,” on December 14. The panel discussed the ethics involved in legal marketing and how to navigate the State Bar rules and regulations in the era of social […]
Berbay Corp. Sponsors Legal Marketing Association – Los Angeles Chapter’s January 2013 Program
Berbay Marketing & PR will sponsor the Legal Marketing Association – Los Angeles Chapter‘s (LMA-LA) January 2013 Program, “Building Your Practice the Logical Way,” on January 24 at Bulchater Nemer in downtown Los Angeles. Dr. Carol Greenwald will discuss how to help attorneys market their practices in a way that centers on cultivating valuable client […]
Office Dogs Working Hard on a Rainy Southern California Day
Lease Luxuries
If you’ve been paying attention to the Southern California commercial real estate industry, you are probably no stranger to the term “Silicon Beach”, but what does this term mean for the future of the professional workforce? At a Building Managers and Owners Association (BOMA) meeting, “State of the Industry: LA Commercial Real Estate in 2013”, […]
How Today’s Consumers Really Search for an Attorney
The Legal Marketing Association (LMA) recently published a blurb in their newsletter highlighting hard data from a LexisNexis whitepaper, “How Today’s Consumers Really Search for an Attorney.” Here are a few highlights from the report on how consumers use the internet to find attorneys: About 76 percent of adults looked to hire an attorney in […]
Berbay Corp. to Sponsor 20th Annual Marketing Partner Forum
For the second consecutive year, Berbay Corp. will sponsor the 20th Annual Marketing Partner Forum to be held on January 16-18, 2013 at the Terranea Resort in Rancho Palos Verdes, California presented by West Thomson Reuters. The Forum is the foremost event for marketing partners, managing partners, in house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and the impact on law firm business development, client service and client relations. Industry leaders and corporate counsel will discuss the critical issues posed by today’s legal business environment and what firms are doing to position themselves for success.
Berbay Corp. Selected as Public Relations Counsel for 2nd Annual Real Estate & Law (REAL) Symposium
Berbay Corp. was selected to oversee the public relations for the 2nd Annual Real Estate & Law (REAL) Symposium — a collaboration of Stanford Professionals In Real Estate (SPIRE) and the California State Bar, Real Property Law Section. The Symposium will address the critical issues and cutting-edge trends that are impacting the real estate industry. The half-day Symposium is attended by top real estate professionals, attorneys, and academic and government personnel for thought-provoking discussion and networking. It is scheduled for January 30, 2013 on the Stanford University campus.
Filtering Information through RSS Feeds
For professionals, the amount of information you process translates directly into how much quality information you can pass on to your clients. However, in today’s world, the required amount of initial data sorting has skyrocketed. In a 2011 study performed by the University of Southern California, researchers found that in 1986, individuals were presented with […]
How old is too old?
A colleague passed out an award reprint at a networking event after giving a presentation about his services. While it was a nice reprint – his face on the cover, four-color, glossy stock – I immediately noticed the date. He received the award more than five years ago but that in itself was not the […]