Graph Search Bends the Rule of Referral
Facebook’s Graph Search is set to unfold in 2013, and the new search engine could change the way people seek out and refer services. Graph Search takes advantage of the vast amount of information Facebook has stored and tagged on the 800 million or so people who use its service. Unlike web search, designed to […]
Is the Office the New Home?
I recently attended the Real Estate & Law (REAL) Symposium, where panelists from some of the leading social media companies, including Facebook, Twitter and Google, delved into the concept of creative office space and how it’s changing the way we work and live. The term “collaborative” or “creative” office space is not new to the […]
Mahogany: The Costs of Luxury in Early America
I enjoy reading about the history of decorative arts, and recently finished Mahogany: The Costs of Luxury in Early America by Jennifer L. Anderson. In the mid-eighteenth century, colonial Americans became enamored of the rich colors and silky surface of mahogany. This book traces the path from the forests to final product describing the slave […]
Convenience and Comfort for Shoppers
Layaway is making a comeback. Although some consider layaway a relic of times past, especially with the advent of credit cards, a recent Wall Street Journal article reported that the service is experiencing a resurgence with major retailers. It’s smart of retailers to let customers hold on to their money, doling it out in small […]
Berbay Corp. Sponsors Moriah Society’s Second Annual Moriahopoly
Berbay Marketing & PR will sponsor Moriah Society’s Second Annual Moriahopoly to be held on Thursday, March 14 at 6:00 p.m. at the American Jewish University in Los Angeles, CA. The event invites guests to have fun and enjoy the camaraderie of competing on a giant Moriahopoly game board. Proceeds from the event will go […]
Practical Innovation on an Everyday Scale
In June, Proctor & Gamble introduced a new product, ZzzQuil, a product line extension of the over-the-counter sleep aid NyQuil, but without the cold medicine ingredients. In a recent Wall Street Journal article, “The Innovator’s Enigma,” John Bussey discussed analysts’ negative reaction not to the product itself, but to the fact that it was derivative, […]
Tweet n’ Greet: Making Connections on Twitter
Getting your foot in the door and establishing trust with someone you’ve just met can be challenging. However, the proliferation of social media is making it easier to establish real connections in a short amount of time. I experienced this firsthand when pitching a trend piece to the media for a client. After sending out […]
What is the World Coming To?
These days, convenience is so highly valued that sometimes it trumps simple things like basic manners and common sense. When dining out with my parents at a casual restaurant, my 87- year-old father went to sit down and was told by a middle-aged, able-bodied woman that she had already claimed the only free table. There […]
Missed Web Opportunities – The Recorder
By: Sharon Berman
Published: The Recorder
True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could attract through search engine marketing, or SEM, I heard the usual mantra — no one will search for a firm like theirs online and then call them cold. Nonetheless, I encouraged the attorneys to consider broadening their view.
The Tazza Farnese
I recently finished reading Medusa’s Gaze: The Extraordinary Journey of the Tazza Farnese by Marina Belozerskaya. The Tazza Farnese is a banded agate libation bowl which experts believed was carved during “Pharaoh’s time.” It features Medusa’s head on one side and an assembly of gods on the other. The book traces the bowl’s peregrinations throughout […]