Google’s Enhanced AdWords Campaign
For all of you Google AdWords users out there, Google has recently announced improvements to their AdWords, which they call “Enhanced Campaigns”. Since people are always connected via different devices – computers, iPads, iPhones, tablets, etc. – Google has created enhanced software that allows you to easily adjust your bids, ads and campaigns through alternative […]
Marketing for Attorneys: How Much is Too Much? – The Recorder
By: Sharon Berman
Published: The Recorder
A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, “Can you be doing too much marketing?” This professional was particularly concerned because he didn’t want the reputation of some attorneys he’d known in the past who were known as marketers, but not trusted advisers. They were viewed as professionals who spent a lot of time developing business, but were rarely seen in the office or working with clients.
Takeaways From the 2013 Marketing Partner Forum
The 20th Annual Marketing Partner Forum was recently held in Rancho Palos Verdes, California. The event, which sought to open a dialogue for chief marketing and business development officers and law firm marketing partners, had some notable, provocative and eye-opening moments. Here are a few of my personal insights. Law firm leaders ranked innovation and […]
I finished reading Some Girls, Some Hats and Hitler: A True Love Story Rediscovered. (The Wall Street Journal is such a great place to get ideas for interesting books.) I really debated about whether I wanted to read another Holocaust-related book, but I’m glad I read this memoir. Trudi Kanter owned a millinery store in […]
Pinterest – Is It Good For Business?
There’s been much talk surrounding the social networking site Pinterest, where users “pin” photographs and images based on common themes and share with others to inspire discovery, creativity and community. You can either be the “pinner”, where you are the curator and post content to your “pinboard”, or you can “repin” someone else’s pin, which […]
Graph Search Bends the Rule of Referral
Facebook’s Graph Search is set to unfold in 2013, and the new search engine could change the way people seek out and refer services. Graph Search takes advantage of the vast amount of information Facebook has stored and tagged on the 800 million or so people who use its service. Unlike web search, designed to […]
Is the Office the New Home?
I recently attended the Real Estate & Law (REAL) Symposium, where panelists from some of the leading social media companies, including Facebook, Twitter and Google, delved into the concept of creative office space and how it’s changing the way we work and live. The term “collaborative” or “creative” office space is not new to the […]
Mahogany: The Costs of Luxury in Early America
I enjoy reading about the history of decorative arts, and recently finished Mahogany: The Costs of Luxury in Early America by Jennifer L. Anderson. In the mid-eighteenth century, colonial Americans became enamored of the rich colors and silky surface of mahogany. This book traces the path from the forests to final product describing the slave […]
Convenience and Comfort for Shoppers
Layaway is making a comeback. Although some consider layaway a relic of times past, especially with the advent of credit cards, a recent Wall Street Journal article reported that the service is experiencing a resurgence with major retailers. It’s smart of retailers to let customers hold on to their money, doling it out in small […]
Berbay Corp. Sponsors Moriah Society’s Second Annual Moriahopoly
Berbay Marketing & PR will sponsor Moriah Society’s Second Annual Moriahopoly to be held on Thursday, March 14 at 6:00 p.m. at the American Jewish University in Los Angeles, CA. The event invites guests to have fun and enjoy the camaraderie of competing on a giant Moriahopoly game board. Proceeds from the event will go […]