How Timing Affects Open Rates
Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some time. While there is likely not one magical formula to an effective campaign, a recent study published by LexisNexis reveals interesting insight on one aspect – how timing affects open rates. Marketers reported the following […]
A Newsletter, by Any Other Name, Would Not Be Read
Your company newsletter can offer a way to strengthen your brand while communicating helpful updates and industry tips to clients and customers – or it can become an annoyance to those very people you’re hoping to attract. While content is undeniably important, the first step in creating a newsletter that will get people reading is […]
Sharon Berman Presents on Law Firm Marketing to Law School Students
Berbay principal Sharon Berman presented, “Law Firm Marketing Lessons Learned in the Trenches” to law school students as part of the Law Practice Management course at the University of La Verne College of Law. The University of La Verne College of Law is a private, ABA-approved law school in Ontario, California.
Can You Be an “Expert” by Sharing Others’ Content?
At a Legal Marketing Association lunch that I attended, a panel of seasoned law firm marketers discussed developing a content strategy to boost your firm’s visibility. Producing content and ensuring it makes it onto your various platforms, such as your website, LinkedIn profile, etc., can sometimes feel like a second job, and professionals aren’t sure […]
Attention: This is Your Captain Speaking
This is “Dave.” He is our pilot on a Virgin America flight leaving today from JFK going to LAX. He came out in the terminal waiting area to introduce himself and ask if we had any questions. How many times have you seen this done? I found it incredibly smart of the airline to have […]
Google’s Enhanced AdWords Campaign
For all of you Google AdWords users out there, Google has recently announced improvements to their AdWords, which they call “Enhanced Campaigns”. Since people are always connected via different devices – computers, iPads, iPhones, tablets, etc. – Google has created enhanced software that allows you to easily adjust your bids, ads and campaigns through alternative […]
Marketing for Attorneys: How Much is Too Much? – The Recorder
By: Sharon Berman
Published: The Recorder
A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, “Can you be doing too much marketing?” This professional was particularly concerned because he didn’t want the reputation of some attorneys he’d known in the past who were known as marketers, but not trusted advisers. They were viewed as professionals who spent a lot of time developing business, but were rarely seen in the office or working with clients.
Takeaways From the 2013 Marketing Partner Forum
The 20th Annual Marketing Partner Forum was recently held in Rancho Palos Verdes, California. The event, which sought to open a dialogue for chief marketing and business development officers and law firm marketing partners, had some notable, provocative and eye-opening moments. Here are a few of my personal insights. Law firm leaders ranked innovation and […]
I finished reading Some Girls, Some Hats and Hitler: A True Love Story Rediscovered. (The Wall Street Journal is such a great place to get ideas for interesting books.) I really debated about whether I wanted to read another Holocaust-related book, but I’m glad I read this memoir. Trudi Kanter owned a millinery store in […]
Pinterest – Is It Good For Business?
There’s been much talk surrounding the social networking site Pinterest, where users “pin” photographs and images based on common themes and share with others to inspire discovery, creativity and community. You can either be the “pinner”, where you are the curator and post content to your “pinboard”, or you can “repin” someone else’s pin, which […]