Marketing Lessons From History – The Recorder
By: Sharon Berman
Published: The Recorder
What do antiques have to do with law firm business development? Actually, there are many lessons to be learned when you walk one of the largest antique shows in the country, like the one I recently attended. While the visit fed my interest in all things antique, it also provided rich fodder for what works and what doesn’t when it comes to developing relationships that pave the way to new clients.
Who’s Reading This Anyway?
Do you spend a lot of time writing content for your blog and think no one is reading it? Do you have a LinkedIn profile and are convinced that no one is looking at it? According to a study referenced at the Legal Marketing Association’s Annual Conference, 67 percent of General Counsel use LinkedIn in […]
There’s an App for That!
I have noticed an influx in mobile applications that are increasingly useful for business purposes – whether it’s to keep you organized, exercise your brain or stay on top of trending stories. Startups and large companies are creating mobile applications to make the consumer experience even more user-friendly and accessible. One notable example is a […]
Watch Your Step: Size of Legal Malpractice Claims Increasing
Legal malpractice, or avoiding it, is a topic that is at the back of every attorney’s mind. I learned more about the subject at a recent Association of Business Trial Lawyers (ABTL) meeting. A panel, moderated by the Honorable Lee Smalley Edmon, LA Superior Court Judge, presented a program titled “Do You Have a Target […]
Is It Creative, or Is It Creepy?
Prior to attending the Legal Marketing Association’s Annual Conference in Las Vegas, I was bombarded with emails from exhibitors inviting me to stop by their booth. Super Lawyers®, a peer review rating system for lawyers, went one step further. When I stopped into my room for a quick break after lunch, they had left an […]
How Timing Affects Open Rates
Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some time. While there is likely not one magical formula to an effective campaign, a recent study published by LexisNexis reveals interesting insight on one aspect – how timing affects open rates. Marketers reported the following […]
A Newsletter, by Any Other Name, Would Not Be Read
Your company newsletter can offer a way to strengthen your brand while communicating helpful updates and industry tips to clients and customers – or it can become an annoyance to those very people you’re hoping to attract. While content is undeniably important, the first step in creating a newsletter that will get people reading is […]
Sharon Berman Presents on Law Firm Marketing to Law School Students
Berbay principal Sharon Berman presented, “Law Firm Marketing Lessons Learned in the Trenches” to law school students as part of the Law Practice Management course at the University of La Verne College of Law. The University of La Verne College of Law is a private, ABA-approved law school in Ontario, California.
Can You Be an “Expert” by Sharing Others’ Content?
At a Legal Marketing Association lunch that I attended, a panel of seasoned law firm marketers discussed developing a content strategy to boost your firm’s visibility. Producing content and ensuring it makes it onto your various platforms, such as your website, LinkedIn profile, etc., can sometimes feel like a second job, and professionals aren’t sure […]
Attention: This is Your Captain Speaking
This is “Dave.” He is our pilot on a Virgin America flight leaving today from JFK going to LAX. He came out in the terminal waiting area to introduce himself and ask if we had any questions. How many times have you seen this done? I found it incredibly smart of the airline to have […]