Corporate Counsel Shifts Focus to Value for 2013
According to a new survey created by BTI Consulting Group, 2013 has seen a new shift in corporate counsel’s priorities. For the first time in seven years, a majority of corporate counsel surveyed – 31.8 percent – now view delivering value, rather than cutting costs, as their number one goal. What does this mean for […]
Good Customer Service Goes a Long Way
I received a follow-up call from the car salesman who sold me my car three years ago before I moved to California. He was calling to ensure that I was still happy with my car and to ask me how I liked living in California. This surprised me. Not only that he had called, but […]
Somebody Yelp Me!
In 2004, Yelp began to help local businesses, such as hair salons, restaurants, etc., be found online. Today, Yelp has grown to host 600 million visitors per year and has established itself as a legitimate marketing platform for all types of businesses to have a presence, including professional services. Many businesses have anxiety about whether […]
Transforming the User Experience at Airports
While we typically don’t think of traveling through an airport as a glamorous experience, that will soon change! At the “Airports and Transportation” program, presented by the Southern California Development Forum, Roger Johnson, Deputy Executive Director for Airport Development, discussed several exciting improvements to be made at LAX that will transform the user experience and […]
The Great Debate: Social Media for Law Firms
Having a strong, interactive presence on social media sites is important for businesses in every industry, and law firms are no exception. But it can be a delicate balancing act deciding what can be shared, where and by whom. Below is a series of questions that law firms around the world are wrestling with in […]
Marketing Takeaways from Disneyland
We are very busy at Berbay and often get stuck in the day-to-day work routine. This is why we decided to hold a firm retreat at the magical world of Disneyland! This firm retreat brought our employees together for a day of fun in a non-work setting. Although we enjoyed the day eating junk food […]
Breakfast with the Media
The Public Relations Society of America hosted a morning breakfast featuring a panel of editors and journalists from six major news outlets: CNBC, Bloomberg, USA Today, Forbes, NPR and Telemundo. The panel provided examples of what a day is like in their newsroom, including tips on how to establish and maintain relationships with the media. […]
A Ben-Gurion Society Evening at STREET with Susan Feniger
I am co-chair of the Jewish Federation’s Ben-Gurion Society (BGS). Nationally, the BGS is a donor recognition level for adults ages 25-45 who contribute at least $1,000 annually to the Jewish Federation’s campaign. Throughout the year, BGS hosts exclusive networking, social, educational, and cultural events and programs across the city. For those of you who […]
Taking Business Development to the Next Level – Bloomberg Law
By: Sharon Berman
Published: Bloomberg Law
You have set out on the path to becoming a rainmaker. Perhaps you have originated some business on your own. It may even be that your firm has wisely made an exception to its standards for engagement scope or fee in order to encourage your efforts. In short, you have some success under your belt. Now, where do you go from here?
Unpleasant Surprises
Where parties and presents are concerned, there’s such a thing as a pleasant surprise. Where budgets and bills are, there isn’t. Indeed, in business, the upsetting of expectations is not only unpleasant—it can destroy the most important part of a professional relationship. I was recently at a meeting where a former general counsel now in […]