Marketing Takeaways from Disneyland
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We are very busy at Berbay and often get stuck in the day-to-day work routine. This is why we decided to hold a firm retreat at the magical world of Disneyland! This firm retreat brought our employees together for a day of fun in a non-work setting. Although we enjoyed the day eating junk food […]
Breakfast with the Media
The Public Relations Society of America hosted a morning breakfast featuring a panel of editors and journalists from six major news outlets: CNBC, Bloomberg, USA Today, Forbes, NPR and Telemundo. The panel provided examples of what a day is like in their newsroom, including tips on how to establish and maintain relationships with the media. […]
A Ben-Gurion Society Evening at STREET with Susan Feniger
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I am co-chair of the Jewish Federation’s Ben-Gurion Society (BGS). Nationally, the BGS is a donor recognition level for adults ages 25-45 who contribute at least $1,000 annually to the Jewish Federation’s campaign. Throughout the year, BGS hosts exclusive networking, social, educational, and cultural events and programs across the city. For those of you who […]
Taking Business Development to the Next Level – Bloomberg Law
By: Sharon Berman
Published: Bloomberg Law
You have set out on the path to becoming a rainmaker. Perhaps you have originated some business on your own. It may even be that your firm has wisely made an exception to its standards for engagement scope or fee in order to encourage your efforts. In short, you have some success under your belt. Now, where do you go from here?
Unpleasant Surprises
Where parties and presents are concerned, there’s such a thing as a pleasant surprise. Where budgets and bills are, there isn’t. Indeed, in business, the upsetting of expectations is not only unpleasant—it can destroy the most important part of a professional relationship. I was recently at a meeting where a former general counsel now in […]
Websites for the Mobile Generation
Your firm’s website is one of your most powerful marketing vehicles. Purchasers of your services will often visit your website prior to contacting you either to obtain additional information or to validate the competency of your firm. But what if that prospect can’t access your website or the information on it because it’s not mobile […]
“True But Useless” – Eloqui’s Wise Words to Professionals
I spent a half day at Deborah Shames and David Booth’s beautiful house in Calabasas for their Eloqui Business Communication Workshop. Co-founders of Eloqui, they are presentation and communication training specialists, helping professionals like myself communicate naturally and authentically. Whether you a preparing for a speaking engagement or want to better communicate your services to […]
Repositioning Your Bankruptcy Practice – Bankruptcy Law360
By: Sharon Berman
Published: Bankruptcy Law360
While the economy may have suffered over the past few years, these have been good years for bankruptcy and financial restructuring attorneys. More competitors have likely come out of the woodwork, but work has been plentiful and steady. However, the economy has grown healthier of late and, overall, business is on the upswing. Although some businesses will still run into trouble, bankruptcy work tends to slow in a marketplace such as this.
Reinvigorating Your Firm’s Marketing Materials
We were recently engaged by a client to revive their firm newsletter and client alerts to give them a more modern look and feel. They had been using the same marketing pieces for a couple of years, so we suggested that they refresh their materials to more accurately represent the caliber of the firm’s work. […]
The Key to a Successful Media Pitch? Know Your Audience
Pitching an article to media can be tricky. No matter how great your article may be, it will never get picked up if you don’t have a solid pitch to support it. And the key to a great pitch lies in knowing your audience. Here are some questions to ask yourself: Is my pitch relevant […]