Obtaining More Newsletter Opens
A lot of time, effort and hard work goes into developing a regularly scheduled firm e-newsletter, so it’s frustrating when only a small percentage of people actually open it. There are several actions you can take to increase your open rate. We’ve outlined some suggestions below: Timing. Based on studies as well as our own […]
Developing Relationships: A Case Study on Real Estate Public Relations
I attended an event hosted by the Urban Land Institute Los Angeles Chapter, where Brian League, Executive Director of Real Estate Development at USC, delivered a broad overview of the University of Southern California’s history of land use and development in downtown Los Angeles. He also discussed USC’s recent experience trying to gain approval of […]
Banding People Together
Earlier this month, I attended the spring conference of Counselors Academy, a section of the Public Relations Society of America for owners and principals of independently owned PR firms. The conference gives Counselors Academy members the opportunity to come together and share ideas about managing marketing and public relations agencies. The event as a whole […]
Giving Google What They Want
Trying to grasp the meaning of title tags, outbound links, algorithms, keywords and the countless factors that Google incorporates into its organic rankings can be a difficult and time consuming for non-Search Engine Optimization (SEO) experts. Breaking down the concept behind all of these factors could take months to understand, but there are ways that […]
Localizing a Global Firm’s Marketing
I was in Austin, Texas, for the PRSA Counselors Academy Spring Conference and came across a great example of localizing a global firm’s marketing. Austin refers to itself as the “Food Truck Capital of the World”. Here in Los Angeles, food trucks are typically mobile. Down there, they’re stationary and usually clustered in small “parks”. There […]
Corporate Counsel Shifts Focus to Value for 2013
According to a new survey created by BTI Consulting Group, 2013 has seen a new shift in corporate counsel’s priorities. For the first time in seven years, a majority of corporate counsel surveyed – 31.8 percent – now view delivering value, rather than cutting costs, as their number one goal. What does this mean for […]
Good Customer Service Goes a Long Way
I received a follow-up call from the car salesman who sold me my car three years ago before I moved to California. He was calling to ensure that I was still happy with my car and to ask me how I liked living in California. This surprised me. Not only that he had called, but […]
Somebody Yelp Me!
In 2004, Yelp began to help local businesses, such as hair salons, restaurants, etc., be found online. Today, Yelp has grown to host 600 million visitors per year and has established itself as a legitimate marketing platform for all types of businesses to have a presence, including professional services. Many businesses have anxiety about whether […]
Transforming the User Experience at Airports
While we typically don’t think of traveling through an airport as a glamorous experience, that will soon change! At the “Airports and Transportation” program, presented by the Southern California Development Forum, Roger Johnson, Deputy Executive Director for Airport Development, discussed several exciting improvements to be made at LAX that will transform the user experience and […]
The Great Debate: Social Media for Law Firms
Having a strong, interactive presence on social media sites is important for businesses in every industry, and law firms are no exception. But it can be a delicate balancing act deciding what can be shared, where and by whom. Below is a series of questions that law firms around the world are wrestling with in […]