Make it Pinteresting!
The great debate remains in terms of which social media sites make sense for professional service firms to participate in. While Pinterest has quickly gained popularity among consumers looking for recipe ideas, fashion tips and DIY projects, it has also grown steadily among professional service firms looking for another avenue to tell their story. Not […]
Commercial Real Estate Prepares for Era of the Click-n-Mortar
I attended the 2nd Annual SoCal Retail Summit hosted by Bisnow, where executives from California’s leading commercial real estate (CRE) brokerage, development, and investment firms provided their input on market trends. The forum was focused on the retail sector, which has seen an upward tick over the last year as the economy recovers and consumers’ […]
Creative Marketing Strategies at Atlanta’s High Museum of Art
Last week, I had the opportunity to visit the High Museum of Art in Atlanta, which is currently hosting an exhibition of Girl with a Pearl Earring: Dutch Paintings from the Mauritshuis. Of course, the artwork is spectacular, but the museum itself was also inspiring in its creative display and marketing strategies. The drama begins […]
Fine-tune Your Marketing With Social Media Ads
As social media continues to grow in popularity, so do social media ads. Facebook ads began several years ago with the launch of Marketplace, which allowed users to post free classified ads. Shortly after, both Facebook and LinkedIn gave users the option to place paid ads. Many times, website ads can be a shot in […]
It Takes Someone Special to Make Someone Special
Choosing a public relations firm from a pool of thousands can be a daunting task, especially in a highly-regulated industry, such as financial and legal. These industries require a level of expertise and knowledge that a general public relations agency simply cannot provide. Below are a few top reasons to hire an industry-specific firm that […]
An Impressive Memory
I went to a networking event a few weeks ago and ran into a longtime client of ours. He mentioned he had been with his firm for 15 years, a milestone pointed out to him by the recruiter who had brought him to the firm 15 years ago. It is unusual for a recruiter to […]
Welcome to Los Angeles: Previewing LAX’s Newest Terminal
As one of the world’s major metropolises, Los Angeles needs a world-class airport, one that reflects the character and class of this great city. Recently, I had the opportunity to tour the newly revamped Bradley West International Terminal at the Los Angeles International Airport (LAX) at an event hosted by the Urban Land Institute (ULI). […]
Are You Asking the Right Questions?
The summer after high school, I had a job with a market-research firm doing intercept interviewing—that’s where you approach people at the mall (or somewhere like that) and ask them questions about a particular product. I generally enjoyed the work, and I learned a couple things about effectively asking questions that I still find useful […]
Grabbing the Attention of Entertainment Media
The Public Relations Society of America Los Angeles Chapter hosted a breakfast panel with reporters and columnists from premier entertainment outlets, such as The Hollywood Reporter, omg! Insider, Entertainment Tonight and Los Angeles Times. The group of television personalities, Hollywood-beat writers, television producers and editors discussed their daily work routines, tips for establishing working relationships […]
Berbay Corp. Marketing & Public Relations Attends YALA Summer Soiree
Last night, the Berbay team attended the Young Adults of Los Angeles (YALA) Annual Summer Soiree hosted by The Jewish Federation of Greater Los Angeles and held at Tiato in Santa Monica, CA. With more than 600 in attendance, the networking event boasted a live band, food and drinks, a photo booth, and the opportunity […]