How to Bridge Generational Gaps with Your Marketing
With more than seven billion people in the world and six generations of people living today, how do you reach the right audience with your message? From the GI generation (born 1901-1926) to Generation Z (born 2001-today), there are endless ways in which to reach your targets. At the 2013 Legal Marketing Association’s Continuing Marketing Education […]
Urban Renewal Continues in Santa Monica
Santa Monica has always been a lively and interesting part of Los Angeles, but in recent years it has undergone a resurgence in vitality as a neighborhood, allowing it to establish a strong identity as a city in its own right. To illustrate this point, I recently toured a new park and commercial/residential development in […]
Persuasion Pointers from the Legal Marketing Association
The Los Angeles chapter of the Legal Marketing Association (LMA) hosted a recent presentation by Andrew Elowitt titled “It’s Not Magic, It’s Persuasion: Getting Buy-Ins for Your Ideas.” Elowitt, a professional facilitator and partner at Threshold Advisors, offered a number of valuable tips regarding the most effective way to make sure your ideas and suggestions […]
Table Networking
I always appreciate a non-traditional opportunity to network. Typically at a seminar, there is an allotted amount of time for schmoozing at the beginning of the event and then the program starts. At a breakfast seminar I attended, we did the same: 30 minutes of schmoozing at the start and then sat down at tables […]
Marketing 101: Like Me Better vs. Establishing Your Brand
At a recent meeting of professionals – law, real estate, accounting and others – a partner from a CPA firm remarked that the only real difference between CPAs is personality, that there is no real way to establish a brand or find a niche because all CPAs perform basically the same functions. His marketing strategy […]
Eat In, Take Out: How Restaurants Get It Wrong
Both as a professional marketer and as a restaurant patron, I’m a little puzzled by the apparent marketing strategy (or lack thereof!) of some of the restaurants I’ve been frequenting during my lunch hour recently. There are two very good family-owned Japanese restaurants around the corner from our offices. Both offer lunch specials, but neither […]
Unearthing Cultural Gems at Santa Ana’s Bowers Museum
Museums and other cultural institutions have come a long way in their marketing. With so many choices as to how to spend your time in Southern California, you have to be extremely adept at attracting visitors. I was recently at The Bowers Museum in Santa Ana, which in several ways is a marketing example that […]
It’s All in the Presentation
While shopping at one of my favorite stores recently, I received an unexpected reminder about the value of presentation when it comes to marketing. To promote their new line of fall shoes, a particular brand was offering special packaging. It may not have been reusable or particularly functional, but it was memorable – the packaging […]
No Ads Here: Bing Offers Ad-Free Web Search for Schools
In today’s rapidly expanding online world, we are constantly bombarded with advertisements when using the Internet. Whether you are checking email, researching information, browsing through your social network or just surfing the web, advertisers are coming up with new ways to capture your business with flashy ads and popups. With the Internet being used more […]
Back to School: Educating Professionals About Strategic Marketing
Within one recent 24-hour period, we had two professionals from two completely different firms explain that they saw no business development value in being quoted by the media as an expert on a single occasion. On the same day, we had a firm that was looking to us to enhance their marketing results assert (despite […]