Advertising Trends in the Digital Age
Advertising has and will continue to be ever-evolving based on two factors: technology and economics. At a recent media trends breakfast hosted by ThinkLA, leading advertising experts shared their insights and predictions of advertising in the digital age. Native advertising. A non-disruptive advertising method that gives consumers content that is interesting, engaging, useful and, most […]
SEO Enters the Newsroom
As a marketer, I understand the importance of Search Engine Optimization to help businesses improve their online rankings and be found by prospects online. However, as a public relations specialist, I never asked how knowledge of SEO could attract media attention. At a recent Business Wire panel featuring journalists and editors from premiere business publications, […]
How Does Your Newsletter Stack Up Against the Competition?
The debate on how to obtain the most opens for your electronic newsletter will likely never see an end; however, you can see how your statistics stack up against those for your respective industry. Email service provider Constant Contact, published this list of industry averages to help business owners compare open rates with those of […]
Is Your Marketing Plan Ready for 2014?
The end of a year inevitably means planning for the New Year ahead. Among all the plans and goals you have for your business in 2014, marketing is also a crucial but often overlooked aspect. Finding the time to put together a year-long plan can be overwhelming, especially if you are focused on billable hours. […]
Videos for Businesses: Content vs. Time
Business videos make it possible to convey what a company does, showcase its employees and address clients and prospective clients in a personal yet professional way. With the continual advancement of technology, videos serve as a creative way to market your business. They are visually engaging and add depth to your website, all with the […]
What’s Your Social Media Credit Score?
In a tight lending environment, a growing number of companies are turning to unconventional, digital indications of a company’s health to assess the risk of lending to potential businesses. One company in particular, Kabbage, uses real-time and verifiable data from things like UPS shipments, eBay and PayPal accounts, in addition to looking at a company’s […]
Do You Have Time for a Blog?
With the internet inevitably entering into a business’ everyday needs, blogs are quickly becoming a resource for additional content. Professionals may find it difficult and time consuming to manage a blog as they do require a time commitment to develop and maintain. Blogs are important if you or your business has a certain niche, as […]
A Shifting Paradigm for Law Firm Websites
As marketers, we are always looking at ways to improve our clients’ websites to make them more engaging. At the Legal Marketing Association’s Continuing Marketing Education conference, I heard a really interesting, yet semi-controversial idea: Forget the practice area pages! Statistics show that 56 percent of website traffic goes to the attorney bio pages, 30 […]
Marketing Your Billing Practices — Berbay Corp. Marketing/PR Newsletter
In our most recent newsletter, we discussed the following topics as they pertain to professional services. Marketing Your Billing Practices Alternative fee arrangements (AFAs) are here to stay and offer firms an opportunity from a profitability, infrastructure and business development standpoint. You can peruse our blog for outlines on how firms can create compensation arrangements […]
Col-lec-tion (n.) 1. Gathered works of art found in a museum or private holdings.
As co-chair of the Jewish Federation of Los Angeles’ Ben-Gurion Society (BGS), a National donor recognition program for young adults who commit a minimum gift of $1,000 or more to the Federation’s annual campaign, I strive to create exclusive, unique events for our members a few times a year. On October 7th, our second event […]