GUEST BLOG: Do You Measure Up?
We’re pleased to have David Ackert of the The Ackert Advisory as our guest blogger. David is recognized for his ability to bring out the business development “best” in those he works with. Ad hoc. That’s the primary theme when it comes to most people’s business development. When our schedule lightens up, we do some […]
Instagram New Update: Direct Messaging
Instagram, the popular mobile device app that lets users share pictures and videos online, recently released a new update: direct messaging. With this new feature, users are able to send videos or photos privately to any of their followers. The recipient and sender are able to comment or “like” the video or photo, as if […]
A Little Goes a Long Way
How do you differentiate yourself when you are one among many? Hampton Inn did it very effectively. On a recent trip to Santa Fe, New Mexico, we stayed at the Hampton Inn on Cerrillos Road, which is one of the main routes into the central Santa Fe area – The Plaza. This stretch has tons […]
What Superb Customer Service Can Do For Your Business
It’s safe to say that everyone has experienced bad customer service. While those memories stick with us for a long time, so do the positive experiences. It’s the little things that our favorite retailers and restaurants do to keep us happy and, more importantly, coming back. We’ve rounded up a few enjoyable and innovative customer […]
Putting Your Content in Content Marketing
What is content marketing? Content marketing is attracting interest in your professional service by providing a consistent stream of informative and educational material to your markets. This material differs from promotional or sales material, which focuses on you and your firm. Both have their place, but as you’ve no doubt heard, content is king. To […]
JP Morgan’s Twitter Meltdown Offers Valuable Lesson for PR Professionals
Today, Twitter is the number one source for news as it happens. It is also a powerful tool to communicate with your client base and gather information. However, businesses and communication professionals are still learning how to navigate the Twitterverse, and things don’t always go as smoothly as planned. An example of a social media […]
Are You Willing to “Flex” Your Marketing?
To be an effective marketer in the 21st Century, you need to be flexible. Social media, blog sites and the 24-hour news cycle have created an “always on” environment that marketers must keep up with or risk diminishing their brand’s presence. While in the past it was common to invest a great deal of time […]
Why All Attorneys Should Consider Avvo
If you are a licensed attorney in the United States, you are the proud owner of an Avvo profile, whether or not you sought it out. If you are not familiar with it, Avvo helps consumers find attorneys in a range of legal practice areas, including family law, divorce, personal injury, bankruptcy, etc. Having a […]
Marketing Materials – A Reminder That Quality Counts
When it comes to marketing materials, it’s important to remember that quality is every bit as important as content. Seemingly mundane choices like what kind of cardstock to print your business card on can have a huge impact on how you are perceived. Creating quality marketing materials supports and reinforces the positioning of your brand, […]
Out of the Loop: When Customer Service Goes Wrong
At Berbay, we pride ourselves on always keeping our clients informed about the status of a project, no matter how small or large that update may be. I was reminded of how important this is when I encountered poor customer service from my cell phone provider, Verizon, on a very important matter. I called in […]