Connecting the Silos: Cross-Marketing via Your Marketing & Public Relations Campaign
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s true, getting attorneys to work together, collaborate and overcome the significant barriers along the way can be an overwhelming challenge. Whether it comes down to distrust, used to working on their own, or feeling like […]
The Rise of Legal Award Nominations: Are They Worth It?
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a law firm or legal marketer, that number makes your head spin as you think about vetting each ranking and determining which to pursue. Even if you only submit to a […]
Social Media Features Matter? Navigating What Features You Should Pay Attention To
Social media is undoubtedly an invaluable tool for many businesses – law, real estate and financial firms alike. It not only helps businesses connect with potential clients, but now more than ever, it’s proven crucial to lead generation – reach new audiences, boost subscriber base, and more. A successful social media strategy means capturing your […]
Don’t Be Scared of Online Reviews. In Fact, You Need Them. Here’s Why
We can all agree (hopefully) that the prominence and importance of online reviews (Google, Yelp, etc.) is only growing. Professional service firms – law, real estate and finance – have always been reluctant to ask clients to post reviews because it opens the door to having potentially negative comments about the firm accessible to anyone […]
The Battle of Local v. National Media: Why Local Can Sometimes Yield Better Results
When we ask clients or prospective clients what outlets they’d like to see themselves in, national media outlets often rank at the top of the list. Clients consider national media the crème de la crème. While national media attention is a worthy goal, don’t overlook the power of coverage by local media. Depending on your […]
A Breakdown of Statistics for the Most Popular Social Media Platforms: What You Should Consider for 2021
If you’re using Facebook, Twitter, LinkedIn and Instagram for marketing purposes, it’s important to understand the recent statistics that demonstrate each platform’s value. All of these platforms are competing against each other, but inherently attract a different audience that uses the platform differently. In our recent blog, we addressed which platforms are best for marketing […]
Hiring a PR Agency in 2021 Guide
The process for vetting a public relations firm and deciding if they are a fit is no easy task. It can be overwhelming with the vast amount of PR agencies all over the country, and especially for firms that have never hired an agency before, it’s daunting to figure out where to begin. Starting your […]
Planning in Uncertainty: Tips for Developing a 2021 Marketing Plan
The business world – like everything else – has changed significantly in the last year. While we don’t know what the future holds, it’s critical to continue your firm’s PR and marketing efforts to increase visibility and bring in business. Before you apply the “we’ll take it day-by-day” approach that many businesses adopt, consider developing […]
Should Professional Service Firms Use TikTok?
TikTok is a social media platform that allows users to create short-form videos for entertainment and educational purposes, and it is especially popular with millennials and Gen-Z audiences. Many professional service firms use the app to share information in a relatable, visual way. With over one billion active users, here is why law, real estate […]
5 Steps to Conduct a Social Media Audit
Analyzing the success of your firm’s social media should be done on a regular basis. An in-depth audit will not only tell you how it’s performing, but what adjustments should be made to meet your key performance indicators. To help guide you through the process, here are the steps to conduct a social media audit. […]