What Happens in Vegas, Doesn’t Have to Stay in Vegas
The well-known phrase “What Happens in Vegas, Stays in Vegas” generally pertains to the behavior that visitors exhibit during their stay, but does the slogan hold true to customer service on the strip? I would have to say no. My husband and I were in Vegas recently, and on a whim I decided to pop […]
Marketing Your Practice as a High-End Product – The Recorder
By: Sharon Berman
Published: The Recorder
Some of the world’s most famous jewelry designers did not mark their products with their names. Tiffany did not invent the “Tiffany” setting, the ubiquitous prong-set diamond engagement ring. And how do you really know if the Art Deco piece you sprang for is actually Art Deco or a knock-off from Thailand? Even more importantly, how does this pertain to your marketing?
Connecting with Key Clients: How to Go That Extra Mile
All clients are important, but some clients can be termed “key,” whether due to the amount of business they bring in or have access to, or simply because of the length of the professional relationship. These are clients who warrant more focus from their professional services provider. But what form should that attention take? Recently, […]
What Does Your LinkedIn Profile Say About You?
In the professional world, LinkedIn serves as a multi-purpose social media platform. It allows others to see your background, experience, credentials, network, even your physical appearance – basically, it’s your entire online footprint rolled into one. It is what others use to find out who you are and what you do. Therefore, taking control of […]
The Pitfalls of Bareback Marketing – The Recorder
By: Sharon Berman
Published: The Recorder
Even if you’ve never ridden a horse bareback, you can imagine it is rougher than riding a horse with a saddle. It’s much the same when professionals do their marketing bareback, which makes it so much more difficult than it needs to be and severely limits the benefits.
Anticipating Your Client’s Needs
No chopsticks, no silverware and not a care in the world. That was me at a Vietnamese restaurant that I had been eager to try for months. The food was outstanding, but called for some down and dirty hands-on eating techniques, which is not my typical style. As soon as our food was placed in […]
Is the Enemy Really the Enemy?
“Coopetition” is a word that I was unfamiliar with until last week when I heard a client first use it. According to Wikipedia, “coopetition” is a new word coined to describe cooperative competition. In simpler terms, it’s when firms who compete in the same market work together in order to enhance their knowledge of the […]
How to Engage with Clients Now – RainToday.com
By: Sharon Berman
Published: RainToday.com
When dozens of principals of independently owned public relations firms converged in Austin, Texas, for the conference of Public Relations Society of America Counselors Academy, they talked about many issues: industry specialization, research in PR, and content generation, to name a few. Underlying all of those conversations, though, was one question: how can we engage with clients now?
Do You Speak English?
Have you ever been sold a product or service and you have no idea what the salesperson is saying to you? They would be better off speaking French because they are not speaking in terms you understand. I am sure we have all had a similar experience. Professionals might be comfortable with what and how […]
What’s in Store for Real Estate: The Next Eight Months
Real estate is always a hot topic, especially in California. What does the future hold? Here are some notable predictions gleaned from a presentation given to a group of real estate professionals by Richard K. Green, PhD, Director of USC’s Lusk Center for Real Estate. • Business and Office Space: In general, Dr. Green believes […]