Rapport = Repeat Business
I needed to get a gift for a baby shower happening in a few days. Having previously shopped at a particular children’s boutique, I knew they had really cool merchandise, as well as very helpful salespeople. I walked in and told the woman exactly what I needed, my budget and limited timing. She asked me […]
In-Tune Marketing
How often do you get a song stuck in your head that you don’t particularly like? What about a funny radio commercial you recite throughout the day? It is a fact that most Americans, particularly in metropolitan areas such as Los Angeles, spend a lot of time in the car. In fact, half of all […]
Every Opportunity Is a Networking Opportunity
I was riding in the elevator from the parking garage to my networking event with a man wearing a name badge similar to the one I was wearing. He asked if I was attending the same networking meeting as he was. Although I was not, it got us talking about the group he was involved […]
Finding Professional Inspiration Outside of Your Industry
The power of networking within your industry is obvious, and undeniable: Regularly communicating with colleagues, clients and promising prospects is an excellent way to keep your name on everyone’s mind and generate new leads. As professionals, we focus intently on developing relationships with those in our business circles – those with opportunities for growth and […]
Who is Avvo and Why are They Saying These Things About Me?
Several colleagues were surprised to hear that I attended Avvo’s recent Lawyernomics Conference in Las Vegas, with the intimated wonder that I would give it this much credence. Avvo is a consumer-focused website that allows users to search for lawyers who receive a numerical rating based on experience, accomplishments and reviews by clients, colleagues and […]
As In-House Roles Expand, So Do Opportunities for Trusted Outside Counsel – The Recorder
With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm’s strengths in all three areas.
Published: The Recorder
By: Sharon Berman
Are You Sharing Information at the Right Time?
With the flurry of social media platforms available, it can be a difficult and exhausting task to keep up. While scrolling through my LinkedIn feed, I came across a post highlighting the best times to share on Facebook, Twitter, LinkedIn, Google+ and Pinterest. This reminded me of the many studies I’ve encountered, many of which […]
Billboards & The Desensitized Consumer
Driving to my office from the Westside Urban Forum event “Art and Billboards”, I couldn’t help but notice how many billboards I was surrounded by. In the less than one mile drive, I probably saw about 15 billboards for TV shows, movies, yoga, water and everything else under the sky. The Forum event featured panelists […]
Is it time for a rebrand? What you should consider first…
Your firm’s brand is what clients, prospects and peers remember you by. It’s the mental image that comes to mind at the first mention of your name or the firm name. As years go by, your company evolves and so does your brand. So when does rebranding make sense? There are a few key elements […]
Pricing to Sell – The Recorder
By: Sharon Berman
Published: The Recorder
Pricing is an integral component of marketing, but only recently have law firms begun to realize its vital role in marketing and business development. Setting and getting your professional fees encompasses a range of qualitative and quantitative factors all of which have never been under such scrutiny. Consequently, in today’s economic environment, lawyers find themselves in an uncomfortable and unfamiliar position when they discuss and work out these all-important fee agreements.