Rolling Out Your New, Improved Practice –The Recorder
By: Sharon Berman
Published: The Recorder
How can you reinvent not only your own law practice, but the practice of law itself?
Adapting Your Marketing Approach: What Lawyers Need to Know
At the recent Avvo Lawyernomics Conference in Las Vegas, I had a chance to catch up with personal injury attorney Barry Goldberg, who I met more than ten years ago. Barry has a flourishing practice because in addition to decades of legal experience, he practices malleable marketing, adapting his business development tactics to an ever-changing […]
The Future of Law Firm Websites: Social Media
The New York Times lost 80 million homepage visitors in just two years. That’s half of the traffic to the nytimes.com website. This statistic, reported by Above the Law, says a lot about the evolution of the homepage and what this means for law firm websites. More prospects and clients are browsing websites as a […]
Easy on the Marketing Jargon
I can’t help but take note of the rise in marketing jargon that has become more meaningless rather than providing clarity and conveying a specific message. How many times have you heard someone say they have a “proven track record” or that they are “top quality” – or even “world class”? What does a proven […]
Extra, Extra! Read All About It!
In an overly cluttered marketplace, it has become increasingly more challenging to gain people’s attention, whether it’s that of a prospect or your colleagues. Be it a newsletter, firm brochure or website copy, it’s time to go back to the basics to determine what draws people to a story or at least catches their eye. […]
Turning Bad Yelp Reviews Into…Advertising Campaigns?
“When life gives you lemons, make lemonade!” Wise words. This is exactly what Longman & Eagle – a restaurant in Chicago – did with what most people would believe is a reputation-hurting one-star Yelp review: “OK. First things first! It’s dark, gloomy and noisy. Who wants to eat in that kind of atmosphere? Second. Who […]
Rapport = Repeat Business
I needed to get a gift for a baby shower happening in a few days. Having previously shopped at a particular children’s boutique, I knew they had really cool merchandise, as well as very helpful salespeople. I walked in and told the woman exactly what I needed, my budget and limited timing. She asked me […]
In-Tune Marketing
How often do you get a song stuck in your head that you don’t particularly like? What about a funny radio commercial you recite throughout the day? It is a fact that most Americans, particularly in metropolitan areas such as Los Angeles, spend a lot of time in the car. In fact, half of all […]
Every Opportunity Is a Networking Opportunity
I was riding in the elevator from the parking garage to my networking event with a man wearing a name badge similar to the one I was wearing. He asked if I was attending the same networking meeting as he was. Although I was not, it got us talking about the group he was involved […]
Finding Professional Inspiration Outside of Your Industry
The power of networking within your industry is obvious, and undeniable: Regularly communicating with colleagues, clients and promising prospects is an excellent way to keep your name on everyone’s mind and generate new leads. As professionals, we focus intently on developing relationships with those in our business circles – those with opportunities for growth and […]