Is Parallax Design the New Trend?
If your professional services firm – legal, real estate, finance or other – is considering a website redesign, you will likely hear about parallax, a trendy design option that was originally created for video games. Parallax sites are attractive and easy to navigate while simultaneously telling a story about your firm, almost like a narrative […]
Why Webinars Are an Effective Tool for Law Firm Marketing
No matter what business you’re in – legal, real estate, finance, etc. – webinars have become a useful tool to expand your market and drive new business. For law firms, they have become a necessary tool to facilitate client communication, provide continuing legal education to other law firms or attorneys, and educate prospective clients on […]
Connecting Content to Marketing – The Recorder
Published: The Recorder
By: Sharon Berman
Professionals have been hearing a great deal about content marketing of late but are unclear as to what it is and why they should consider it as part of their marketing program. If you do a Google search, you will find that content marketing has many definitions, all of them having the same essence—providing informative and valuable material that will attract and engage your audience. While the term itself is seemingly new to the professional services lexicon, given this definition, content marketing is not actually new at all. Instead, it is simply a fresh term for something most professionals have been doing quite regularly throughout their careers. Even in the pre-Internet age, lawyers and other professionals marketed their services by sharing their knowledge, educating their clients about the issues and challenges that should concern them and their possible remedies.
Take Charge of Your Online Presence
Social media and the online world in general have many professional services firms worried…but why? With so many benefits of social media, it’s crucial for professionals to take control of their online presence, and make it work for them. A law firm client we recently worked with was completely averse to having a LinkedIn profile, […]
A Fresh Perspective from General Counsel
I think I’ve heard it all when it comes to what General Counsel says works and doesn’t in terms of getting their attention. From getting marketing materials in front of them to cross-selling, no matter the industry or size of the legal department, they all emphasize similar points. The Los Angeles Chapter of Legal Marketing […]
Three Secrets of a Successful Email Marketer
Email marketing is an ever-evolving tool to reach your target audience. Constant Contact presented the webinar “Three Secrets of a Successful Marketer” to remind us of the basics in obtaining outstanding results from email marketing campaigns. Secret # 3 Use brand recognition to increase your open rate. Remember strong brand recognition and consistency is key […]
Looking for Marketing Mojo Outside the Legal Industry – The Recorder
Published: The Recorder
By: Sharon Berman
What do best practices have to do with weak ties, and what do these theories have to do with law firm marketing?
These questions were on my mind recently when I attended several conferences that seemingly had nothing to do with legal marketing, but everything to do to with obtaining a fresh perspective and looking at best practices. It is stimulating to compare and contrast what other markets are doing to see what you can borrow from them in order to keep your own marketing invigorated.
Give Me Five
It’s safe to say most professionals believe that email is taking over their life, and it’s not uncommon to spend the better part of an hour crafting the best, most streamlined message possible. We’re all big fans of keeping emails short and sweet, yet productive, so imagine my delight when I came across a simple […]
General Counsel Confidential: Telling It Like You’ve Never Heard It Before
A panel of general counsel talking about their likes and dislikes is a big draw, but, if you’ve listened to several of them, you’ve probably found that one panel’s responses do not differ much from the others. However, because of its innovative format, the General Counsel session at the Legal Sales & Service Organization’s annual […]
I Like Walks on the Beach and Sunsets
In essence, lawyers woo clients, prospects and referral sources. At the recent Avvo Lawyernomics Conference, Avvo CEO Mark Britton gave this new meaning by drawing the parallel between lawyers marketing online and online dating. He emphasized the tremendous role likeability plays in each. Avvo is a lawyer directory and rating site chock-full of legal advice […]