Using Your Value Proposition as a Tool for Business Development
Is your value proposition generic? Can you easily replace your name with a competitor’s name and people will think it’s theirs? Is it tired and dated? If your answer is “yes” to any of these questions, it’s time to rethink your value proposition. A well-crafted value proposition can be your ticket to getting your foot […]
10 Things To Consider When Hosting A Videoconference Presentation
With technology being a reliable and cost effective tool for communication, videoconferencing has become an increasingly popular way to stay in front of current and prospective clients. Using video technology to bring people together contributes to business development on a global scale by allowing speakers to give presentations across different time zones and in different […]
Without Reasoning, Rankings can Rankle
If you are a lawyer, I will go out on a limb and predict that you feel bombarded with weekly or even daily solicitations that seem cheesy, weird or crass. I spoke with an attorney last week who was rankled by the emails that promise to list her as a “Super Lawyer,” “Best Lawyer,” or […]
Creative Just Got More Creative
Just when you thought you’ve heard all there is to say, creative office spaces just got even more creative. Creative office spaces traditionally have included an open working environment to increase collaboration, and have included features such as video games, TVs and even a high-end cafeteria. In addition to these attractive amenities, tenants are now […]
Blog or Not to Blog…
I don’t think Shakespeare intended to answer this question, so we will help answer it for you. Blogs have officially made their way to the top of the marketing lists of many law, real estate, financial and other types of firms, but some haven’t jumped on the bandwagon yet and are wondering if they should. […]
The Difference Is in the Details
As professionals, we often work very quickly and sometimes forget to stop and pay attention to the details. I was unfortunately reminded of this recently while working with a third-party vendor. We were dealing with an invoice which was ultimately going to be sent to my client. It took three rounds of changes to get […]
Crafting an Attention-Getting Subject Line
Email is a very low cost way to reach and follow up with a large number of potential clients. Done right, it can be one of the most powerful and profitable marketing channels. One of the biggest challenges with email marketing is that your email competes with massive amounts of other email vying to be […]
How and When to Seek Business From Your Social Circle – The Recorder
Published by: The Recorder
By: Sharon Berman
Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards.
The most obvious risk is the potential to damage friendships that are important to you. Conversely, the rewards can include longstanding, mutually beneficial social and professional relationships. Therefore, you want to carefully weigh the potential outcomes of asking for business from those with whom you socialize before you decide to do so.
Putting Content Marketing to Work for You
If you were to conduct an online search for “content marketing”, you would find countless definitions of the word. In essence, they all have a similar meaning – providing informative and valuable material that will attract and engage your audience. In reality, content marketing is not new. Rather, the concept has been around for several […]
Legal Consumers Utilizing Social Media Is on the Rise
Since social media sprang on the scene not too long ago, law firms have found it challenging to embrace it wholeheartedly. There was skepticism that social media was not the place for law firms to have a presence, but rather for teenagers to post pictures from summer camp. As law firms have realized the value, […]