5 LinkedIn Tips for Lawyers and Law Firms
Most professionals view LinkedIn as a platform for connecting with people they’ve met or with whom they’ve done business. Imagine LinkedIn’s potential if used to the same degree and with the same regularity as other social media platforms like Twitter or Facebook. For lawyers, the possibilities could be endless. Instead of shying away from adding […]
Keeping Your Marketing Efforts Current – The Recorder
Published: The Recorder
By: Sharon Berman
Changes in what is effective in marketing seem to happen today at the speed of light. Some concepts and vehicles, like Twitter, were in their infancy just a few years ago but have taken hold and are now pervasive. Others, à la MySpace, burned brightly but are now obsolete. This progression shows how once-effective marketing tools can evolve, while others essentially disappear
Facebook favors truthful posts over “clickbaiting”
A truth of modern life is that when you post something on Facebook, you want readers to click on it. However, there are different ways to go about achieving this goal, and Facebook itself is trying to block posters who are sneaky about it. The social networking platform recently announced that it would crack down […]
Public Relations Firm Implements ‘Fall Fridays’ to Enhance Employee Well-Being
In addition to delivering creative and effective marketing and public relations programs for clients, we also take great pride in bringing the same level of commitment and innovation to the well-being of our employees. Therefore, in balancing the deadline-driven world of marketing and PR with the importance of maintaining individual health and wellness, we are […]
Logo Logistics and Logic: When developing a new logo, less is more
A logo is a clear, simple evocation of what you do and how well you do it. When it works, the logo gives everyone who sees it an exact idea about your brand. But most successful logos are more difficult to create than the end result suggests. Sometimes it’s that the person creating the logo […]
Generate business during the busy times
If your phone is ringing and ringing, bringing in business with every call, you can count yourself lucky. But don’t count on the phone ringing without end. Because it could stop for reasons out of your control, for example, from recession or an unexpected shift in client preferences. If you are an attorney in trial […]
Using Your Value Proposition as a Tool for Business Development
Is your value proposition generic? Can you easily replace your name with a competitor’s name and people will think it’s theirs? Is it tired and dated? If your answer is “yes” to any of these questions, it’s time to rethink your value proposition. A well-crafted value proposition can be your ticket to getting your foot […]
10 Things To Consider When Hosting A Videoconference Presentation
With technology being a reliable and cost effective tool for communication, videoconferencing has become an increasingly popular way to stay in front of current and prospective clients. Using video technology to bring people together contributes to business development on a global scale by allowing speakers to give presentations across different time zones and in different […]
Without Reasoning, Rankings can Rankle
If you are a lawyer, I will go out on a limb and predict that you feel bombarded with weekly or even daily solicitations that seem cheesy, weird or crass. I spoke with an attorney last week who was rankled by the emails that promise to list her as a “Super Lawyer,” “Best Lawyer,” or […]
Creative Just Got More Creative
Just when you thought you’ve heard all there is to say, creative office spaces just got even more creative. Creative office spaces traditionally have included an open working environment to increase collaboration, and have included features such as video games, TVs and even a high-end cafeteria. In addition to these attractive amenities, tenants are now […]