Talk About Timing
In the professional services industry – law, real estate, finance, etc. – timing can be everything. I received a call from a website vendor that we used several weeks earlier to enhance our firm’s mobile website. He reminded me that we had used their firm before, and he was just checking in to see if […]
Public Speaking Tips for Business Professionals
Public speaking can be an unnerving task for any individual, especially for professionals (e.g., financial services, public relations, real estate, law firms) who wish to sell an idea or to connect with a prospect. Below are a few tips from speaking professionals and Eloqui co-founders David Booth and Deborah Shames on how to engage your […]
The Future of Public Relations and Law Firms
Do you wonder about the future of law firms and media relations? In the presentation, “Outside the Law Firm – How the Message Gets Out,” at the Legal Marketing Association Texas Conference held on November 6-7 in Dallas, panel members discussed how spreading the message to media is a critically important part of a law […]
Challenges Facing the Legal Marketing Departments
Law firms are constantly evolving to the changing market, and marketing professionals need to adapt to these trends and face new challenges head-on. In the presentation, “Challenges Facing the Legal Marketing Department” at the Legal Marketing Association Texas Conference on November 6-7, panel members discussed some important challenges that we are facing today, providing some […]
Be the Best Bad Presenter Ever
The Legal Marketing Association Texas Conference “Texas Think Tank” was held November 6-7 in Dallas. Karen Hough, Founder and CEO of ImprovEdge LLC, gave the keynote speech, “Be the Best Bad Presenter Ever!” Taking lessons from the art of improv, Karen shared tips on how to be an engaging speaker and achieve maximum impact in […]
Career Lessons You Won’t Forget
One of the most interesting sessions at the LMA Texas Conference, held November 6-7 in Dallas, was a group of seasoned professionals sharing “Career Lessons You Won’t Forget.” The panel imparted some of the most important career lessons they’ve learned over the years. Much of the personal advice consisted not only of great teaching examples […]
The Buzz: Video Marketing for Law Firms, Professional Services
Videos are all the rage when it comes to marketing for professional services. Videos greatly aid a company’s search engine optimization (SEO) efforts and can give potential clients or referral sources a glimpse into a company’s culture. Gone are the days when law firms or commercial real estate firms had to rely solely on paragraphs […]
Tame the Marketing Beast Before it Devours You – The Recorder
By: Sharon Berman
Published: The Recorder
Universal Studios is home to a ride where the 3-D effects make the rider believe a wild dinosaur or monster robot is about to devour him. This is the same way many professionals feel about marketing today—that it’s a voracious, many-headed monster that seems impossible to control and tame.
In the not too distant past, this marketing beast seemed manageable. Social media was but a glimmer in a teenager’s eye. Cell phones were for phone calls.
Remember: Follow Up
With everyone’s busy schedule, it is easy to forget about the small steps that really count when it comes to client relationships. One crucial mistake professionals sometimes make is forgetting to send follow-up emails to prospective clients, employers or even past clients. Following up demonstrates that you truly care about the relationship and shows how […]
Top 5 Marketing Apps for Legal Professionals
Everyone is on their mobile devices these days. So we’ve prepared a list of downloadable apps, or applications that real estate, financial and legal professionals might want to explore — not only to make your life a little easier (i.e. multitasking, managing time efficiently and staying organized), but also to keep you on the forefront […]