Your Marketing Starts with Your Reception Area
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office because their staff was sub-par or the office environment was uninviting? We’ve all been in this situation and it leaves a bad taste in our mouth. Even if we do continue seeing […]
Storytelling Isn’t Only for Fiction Writers: How Stories Can Land New Clients
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and perspectives. But how can storytelling land you clients? Here’s how: Storytelling engages emotions, builds trust and attracts attention in a way that dry facts and hard statistics simply cannot. Stories make […]
How to Give Your Email Marketing a Performance Upgrade with A/B Testing
Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to delete in your inbox. However, email campaigns are proving to be an increasingly effective and powerful tool to keep you in front of your network, especially in today’s digital age. The task that takes time […]
How Public Relations and SEO Amplify Each Other
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations (PR), social media, speaking engagements, search engine optimization (SEO) and more. The fact is everyone would be right because there’s a lot that falls under the marketing umbrella. While these are all distinctive aspects of marketing, they are also very much intertwined. Marketing doesn’t exist in a […]
The Case for Cross-Selling in Law Firms
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If done right, not only can it generate increased revenue for a law firm, but it can also deepen relationships with clients by addressing more of their needs. It seems like an obvious and easy strategy to expand business, […]
Launch a Successful Podcast to Differentiate Your Law Firm
The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. Read the following tips for more information on how law firms can build a successful podcast program to align with their marketing plan and brand: Seek out stories that stand out and stack up […]
Holiday Season Is Coming Up – So, Do I Send a Card or Not?
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recently asked me if they should send a holiday card, I thought I’d blog about it. Beginning around Thanksgiving time through the end of the year, many of us receive numerous holiday […]
8 Keys to Riding the Wave of Change
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the way that their law firms serve clients. The legal industry is constantly evolving – now more than ever – making it critical to peek around the corner at what’s changing and how […]
5 Steps to Executing a Successful Webinar Program
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can: Create visibility for your practice and your firm. Establish yourself as a thought leader. Get in front of clients and prospects. Leverage the webinar presentation into articles, blogs and other marketing content. Hosting […]
The State of Journalism and Media: The Results Are In!
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global State of the Media studies surveyed thousands of journalists across the globe to get a sense of what’s changed, including reporters’ biggest challenges and how PR pros can break through the clutter. Muck […]