The Top Spot: Cracking the Top 100 Attorney List
Landing a spot on a prestigious list is highly coveted by lawyers and law firms, but your chances can be severely hindered if the publication has never seen your name before. Sure, there is the exception of having a precedent-setting matter so significant that you are an obvious choice, but for many candidates, that’s not […]
How to Keep Millennials Engaged in the Workplace
It should come as no surprise that the millennial generation – anyone born between 1980 and 2000 – is taking over the workforce. This being said, many companies are noticing the rapid turnover rate among this generation. You might ask: how can we prevent our younger employees from fleeing to the next and seemingly “better” […]
“I’m Not an Expert” Fear
Presenting yourself in the media can be nerve-racking if you don’t do it often, whether you are talking to a reporter or publishing an article. This discomfort recently came into play when a client in the real estate industry gave us her take on trends and forecasts for 2015. We suggested that her predictions were […]
The Berbay Difference
Get to know more about the Berbay team and how we’ve helped clients with their marketing and public relations efforts throughout the years.
Pushy or Smart? Sometimes It’s Both
Running a business is rarely easy, but oftentimes the owners and entrepreneurs who succeed are those who remain alert to opportunities. I recently saw this in action and was impressed. I traveled to Estonia this year with an art group to meet artists and visit galleries. One of the artists we met is well known […]
The Future as Seen by Facebook
Whether you think of Facebook as a brilliant business play or an evil social monolith attempting to control us all, you can count on one thing: From now on, some business posts won’t be going viral. Facebook has announced it will no longer allow the practice of “organic reach” for notices that look too much […]
The World of Real Estate Investment Is Changing
In the old days (two years ago), a developer or real estate syndicator conceived a big project and then networked with friends and associates to garner investors. It all happened behind the scenes because of laws passed in the aftermath of the Great Depression that restricted how private companies solicited investments. The result was to […]
Extending the Shelf Life of Your Webinar
Professionals often ask us whether a webinar is worth the time they will put into it. The answer is YES, with a caveat. That is, if you just present the webinar and don’t engage in any pre- or post-marketing, you are losing a lot of the value. A key purpose of the webinar is the […]
Doing Business Outside the United States
When doing business in the United States, professionals often have short attention spans. They want to close the business deal not long after they’ve pitched their services. It can be a very fast-paced environment where if professionals don’t receive the outcome they want instantaneously, they will move on to the next target. Developing business in […]
Avoid the Vortex of the Marketing Death Spiral
Lately, we have encountered some firms that are in a marketing death spiral – a state we all want to avoid. A marketing death spiral starts its fatal course like this: A firm first decides that it is going to cut back on its marketing budget, most often because the company has experienced a dip […]