Cre-a-tiv-i-ty
As marketing and public relations professionals, sometimes our brain gets stuck working on a project. Whether it’s drafting website copy or designing an advertisement, it is our job to get creative and think outside the box to capture the audience’s attention. If you find your creativity at a standstill, follow the below steps to keep […]
All Eyes on the United States
Good news abounds for the economy, according to John Stumpf, Chairman and CEO of Wells Fargo, whom I had the pleasure of hearing speak at the fourth annual Real Estate & Law (REAL) Symposium, held in Stanford, California. Mr. Stumpf gave an electrifying presentation about where the economy is headed. He seemed to truly be […]
Lessons Learned from Serving Jury Duty
I have worked in the marketing and public relations aspect of the legal industry for almost two years and have read hundreds of cases, and yet I had never experienced firsthand what it is like in a courtroom. That is, until I was given the opportunity to serve as a juror on a jury trial. […]
Nostalgic for Some Good Old-Fashioned Customer Service
Many years ago, when a person needed gasoline, an attendant at the service station would rush out to greet his customer. Wearing a neatly pressed uniform and hat, he would display a bright wide smile and proceed to fill up the tank, clean the windows, check the windshield wipers, and perhaps even hand out some […]
Lawyers…On Uber?
Uber has become a phenomenon in many large US cities, quickly diminishing the need for the traditional yellow taxi cab. In early 2014, Uber co-founder Oscar Salazar saw a need in the health care industry and took Uber one step further. He developed an app called “Pager,” which offers doctor house call services for those […]
How to Sustain an Audience in Business
Sure, attending a business conference or exhibiting at a forum here and there is fine, but the power in attending these events comes from consistency. From having been a sponsor of the Greater Los Angeles Association of Legal Administrators’ Employment Law Forum for several years, it is safe to say that Berbay has created a […]
Market Yourself like a UCLA Ph.D. Candidate Does: Brilliantly
When Alessandro Duranti decided to offer Ph.D. candidates at UCLA the opportunity to describe their research in terms that the average lay person could understand, he thought he was doing the students a favor. The 10-week program would help these young academics connect with a wider audience and give them skills to sell themselves. Duranti […]
That Elusive High Net-worth Prospect Is Looking for You…Online
The rich are not that different from you and me. They surf the web just like the rest of us — that means a marketing opportunity for you. Conventional wisdom follows F. Scott Fitzgerald’s conviction that people of wealth think and act differently, but in one important aspect, they are like you and me. If […]
How to Handle a Sony Hack
The Sony Hack was distressing for many reasons, but it brought to the fore one valuable lesson for all business owners, even those whose work would not normally be of interest to dictators or news reporters. The lesson is this: Some things should never be committed to writing. Although many of us might not attract […]
2015 Marketing and PR Trends
Professional service firms are constantly looking for new ways to communicate their brand to their target markets. The marketing and public relations industry is constantly finding new ways for professional service firms to not only stay in front of their markets, but more importantly, engage them. Below are several trends to watch and take advantage […]